首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-17
10
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
Which state took the lead in guarding inaccurate environmental claims?
转载请注明原文地址:https://tihaiku.com/zcyy/3638248.html
相关试题推荐
[originaltext]M:Hello,Mary.It’sJohn.[8]I’vegotsomethingtotellyouabou
[originaltext]M:Hello,Mary.It’sJohn.[8]I’vegotsomethingtotellyouabou
[originaltext]W:Well,whatdoyouthinkofourproducts?M:Theyarebeautiful
[originaltext]M:Jane,youseemtohaveworkedovertimeatyouroffice.W:Tha
[originaltext]M:Jane,youseemtohaveworkedovertimeatyouroffice.W:Tha
[originaltext]M:Jane,youseemtohaveworkedovertimeatyouroffice.W:Tha
Whatisthespeaker’smajor?Itis______.[br][originaltext]Iamacollege
Whatisthespeaker’smajor?Itis______.[originaltext]Iamacollegestude
[originaltext]M:[6]Whereareyougoingonholidaythisyear?W:Idon’tknowy
[originaltext]W:Hello,thisisNewYorkAirlines.WhatcanIdoforyou,sir?
随机试题
WhywerethefishingcrewstrandedonOct.10th?[br][originaltext]Eleven
(1)EdnaO’BrienhaslivedinLondonforafewdecades,butshespeaks,assh
发展社会主义民主政治就是要体现人民意志、保障人民权益、激发人民创造活力,用制度体
混凝土的坍落度对成桩质量有直接影响,甚至会导致堵管事件的发生,混凝土坍落度一般应
一家银行1年期的浮动利率贷款与1年期的浮动利率存款同时发生,贷款按月根据美国联邦
下列各项中,不符合内部牵制的要求的是()。A、出纳人员管票据 B、出纳人员
关于钾描述错误的是A.是细胞内液的主要阳离子B.正常人排钾的主要途径是尿液C.血
取得期货从业资格考试合格证明或者被注销期货从业资格的人员连续2年未在机构中执业的
疑似输血引起的不良后果的,医患双方应当共同对现场实物进行封存,封存的现场实物应由
土方填方施工结束后,应检查()。A.每层填筑厚度 B.含水量 C.标高
最新回复
(
0
)