首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-14
3
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally-safe products and tried to meet the demand as quickly as possible. Not surprisingly, this fast wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
Which state took the lead in guarding inaccurate environmental claims?
浏览选项可知,此题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明.故答案为[C]。
转载请注明原文地址:https://tihaiku.com/zcyy/3633719.html
相关试题推荐
[originaltext]Howdoyourisetothetopinbusiness?Whatpersonalqualitie
[originaltext]Howdoyourisetothetopinbusiness?Whatpersonalqualitie
[originaltext]Manystudentstrytostudythewholenightanddonotsleepbe
[originaltext]W:Sam,couldyoureviewtheresultsofthesurveyonleisurespo
[originaltext]W:Tony,Ihavebeenhearingsomuchinthenewsaboutdifferent
[originaltext]Thehomeisthecentralfocusofmostyoungpeople’slivesin
[originaltext]Thehomeisthecentralfocusofmostyoungpeople’slivesin
[originaltext]Hiddenpassengerstravelinginships,trains,orevencarscan
[originaltext]Hiddenpassengerstravelinginships,trains,orevencarscan
[originaltext]Hiddenpassengerstravelinginships,trains,orevencarscan
随机试题
Hisdominant______wastotakeallthingsintoearnestconsideration.A、traitB、
【B1】[br]【B11】A、intenseB、sharpC、passionateD、violentA表示光的强弱用intense。
统计复用可以对共享资源进行动态的分配,但不能有效地提高系统的频带利用率。()
下列安全协议中,()位于应用层。A.PGP B.SSL C.TLS D.I
在房地产开发统计中,附营房地产开发与经营的单位( )A.须填报全部活动内容
早上醒来看到地上湿漉漉的,就推测昨天可能下雨了。反映思维的( )A.概括性
技能形成过程中,练习到一定时期,有时会出现进步暂时{}现象,称之为高原现
如图5,该作品的流派是()。 A.巡回画派 B.巴比松画派 C.
下列机构中属于金融市场交易中介的是( )。A.证券承销商 B.律师事务所
乙肝抗原抗体检查结果为:HBsAg(-),抗HBs(+),抗HBcIgG(+),
最新回复
(
0
)