首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-14
2
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally-safe products and tried to meet the demand as quickly as possible. Not surprisingly, this fast wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
What was the problem with green advertisements in early time?
浏览选项可知,此题可能与某事存在的问题有关。根据短文中提到的... consumers realized that some companies made false claims and exploited the movement... 可知.许多公司都利用环保运动发布假声明,由此可知早期的绿色广告具有欺骗性,故选[D]。
转载请注明原文地址:https://tihaiku.com/zcyy/3633716.html
相关试题推荐
[originaltext]M:I’msorryI’mlate,Cindy.W:That’salltight,Joe.Myhouse
[originaltext]Insomewaystheemploymentinterviewislikeapersuasivesp
[originaltext]Insomewaystheemploymentinterviewislikeapersuasivesp
[originaltext]Foodisabasicnecessity,soeveryculturehasimportantnor
[originaltext]Foodisabasicnecessity,soeveryculturehasimportantnor
[originaltext]M:I’dliketosharewithyoutodaymyexperiencewithanewappr
[originaltext]M:Hi,Helen.Howareyoudoing?W:Prettygood.Thanks.Haveyou
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
随机试题
[originaltext]M:Iwantabiggercarformyfamily.ButI’mnotsureifanyof
[originaltext]ResearchershavefoundnotjustadiversityprobleminHollywo
尿负荷试验可以评价下列哪项营养素在体内的营养状况:A.氨基酸 B.维生素A
依次填入下列横线处的词语,最恰当的一组是: 焦裕禄是在建设社会主义的伟大实践中
《温热纬经》中的清暑益气汤含有的药物( )。A.黄连 B.竹叶 C.葛根
基金管理公司董事应当认真履行职责,对公司各项制度、业务的合法合规性及公司内部控制
2010年1月22日,赛格公司根据与深圳市联京工贸有限公司和无锡市北塘恒昌车辆贸
关于借贷记账法的说法,错误的是()。A.以“借”“贷”作为记账符号,反映各项
甲企业向乙企业销售一批货物,取得利润200万元;乙企业将该批货物销售给丙企业,取
水利工程施工企业资质等级中不包括()序列。A、总承包 B、专业承包 C、
最新回复
(
0
)