[originaltext] Advertising is a highly developed twentieth-century industry.

游客2024-06-11  9

问题  
Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore, advertising, instead of making a product more expensive, makes it cheaper.
    Advertising is now a scientific business. Once managers would say jokingly, "I know that half of what I spend on advertising is wasted, but I don’t know which half." Now, all parts of an advertising program are properly measured and researched.
    What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the reader’s attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.

选项 A、All the money on advertising was wasted.
B、Not all the advertisements were well designed.
C、All the managers knew about advertising then.
D、Managers spent no money on advertising.

答案 B

解析 “I know that half of what I spend on advertising is wasted, but I don’t know which half.”这句话的意思是:我知道花在广告上的钱一半是浪费的,但是我不知道是哪一半,也就是不是所有的广告都是有用的。
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