首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-06-10
3
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、Creativity is an important element of business success.
B、Ray Kroc was the close partner of the McDonald brothers.
C、Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc.
D、California is the best place to go into business.
答案
A
解析
正确答案文中并没有原句,需听众自己归纳。
转载请注明原文地址:https://tihaiku.com/zcyy/3628403.html
相关试题推荐
[originaltext]Sinceweareallsocialbeings,thequalityofourlivesdepe
[originaltext]M:Bob’swritingtoinvitemetospendaweekendwithhimathis
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]Robertwassogoodathisprofessionthathewasabletomake
随机试题
名人效应(celebrityeffect)是指因崇拜明星而进行模仿的心理现象。在我们生活中随处都能看到名人效应,比如我们会买所喜欢的明星代言的产品,做明
在波的传播方向上,有相距为3m的两质元,两者的相位差为,若波的周期为4s,则此波
________是人脑对直接作用于感觉器官的客观事物个别属性的反映。
左边给定的是纸盒的外表面,下列哪一项能由它折叠而成?
直流电源设备防酸蓄电池组极柱松动,造成接线不可靠,引起断线:属于危急缺陷。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
关于停车设施布置的表述,下列哪些项是正确的?( )A.城市商业中心的机动车公共
《商业银行法》规定,办理储蓄业务,应当遵循存款自由、取款自愿、存款有息、为存款人
非处方药遴选的主要原则是A.应用安全、疗效确切、质量稳定、使用方便 B.安全、
产后72小时内血容量增加A.15%~25% B.1%~5% C.5%~10%
最新回复
(
0
)