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  3. Focus on what you do best. This age-old strategy has worked well for RealNe

Focus on what you do best. This age-old strategy has worked well for RealNe

游客2024-06-03  32
问题      Focus on what you do best. This age-old strategy has worked well for RealNetworks, Microsoft’s main competitor in multimedia software for the Internet. Now, the smaller Seattle-based firm is trying a novel way to contain the software giant. On October 29th, it released the underlying recipe, or source-code, of its RealPlayer software and will soon do the same for its other programs — giving away a big chunk of its intellectual property.
    This may sound like a desperate echo of 1998, when Netscape, struggling in Microsoft’s choke holding, published the source-code of its web browser (an initiative that yielded few real results until this June, when the first serious new version of the open-source browser, Mozilla, was released). Yet RealNetworks is not playing defense. It is trying to encourage the creation of a common multimedia software structure for every kind of file format and device, thus defeating Microsoft’s ambitions in this promising market.
    The firm hopes that others in the industry (volunteer programmers, media firms and hardware makers) will take the code, called Helix DNA, improve it and make it run on new devices, such as mobile phones and home stereos, turning RealNetworks’ software into an industry standard. Clever licensing terms are supposed to ensure that this standard does not split and that the firm still makes money.
    Individual developers, universities and other non-profit organizations can modify the software as they please, and even redistribute it for free, so long as they also publish the source-code for their changes. This is a sort of payment in kind, for RealNetworks is then allowed to use these contributions. Firms, on the other hand, must pay royalty fees if they distribute more than lm copies of the code. They also have to make sure that their software works with other Helix DNA products. The software’s development community already has 2,000 members. And several hardware makers hack the effort. But there are risks. Afraid of piracy (盗版), media groups are suspicious of anything that might be related to hackers (although they also do not want to depend on, and pay for, technology controlled by Microsoft). The self-created competition could also hurt RealNetworks if customers decide its commercial products, which will ha based on the open source-cede but with extra features, are not worth paying extra for.
    RealNetworks’ move is another sign that the software industry is going hybrid. Mixing elements of proprietary software, where the source-code is tightly controlled, with open-source programs enables firms to expand a market, harvest the ideas of others and, they hope, still make money. Even Microsoft is edging this way: it recently announced that partners can now look at — but not modify or re-use — the source-code for Passport, its controversial digital-identity service.  [br] Which of the following statement is true?
选项 A、RealNetworks makes profit through clever licensing terms.
B、RealNetworks intends to cooperate with Netscape to compete against Microsoft.
C、Microsoft completely beat Netscape in marketing competition.
D、Microsoft has developed a new program superior to that of RealNetworks.
答案 A
解析 此题属细节题，问“哪项阐述正确”。短文在第三段中提到“Clever licensing terms are supposed to ensure that this standard does not split and that the firm still makes money.”，即许可证发放条款应保证这一标准被分成碎块，保证公司仍有钱可赚。也就是说公司仍有钱可赚是因为有着精明的许可证发放条款。因此，A项“RealNetworks网络公司通过精明的许可证发放条款赚钱”正确。
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