[originaltext] [32] Apple’s iPod profoundly changed the way people experien

游客2024-05-29  14

问题  
[32] Apple’s iPod profoundly changed the way people experience music. What will it do for television? [33] The industry is intrigued by the announcement that episodes of the hit ABC shows Desperate Housewives and Lost will be available for Apple’s new video iPod. Episodes will go on sale for $1.99 on iTunes the day after they are broadcast. For ABC and its parent Walt Disney Co., [34] the bet is that the new technology will bring in more new fans of the programs than will be taken away from watching them on traditional broadcast television. Now the iPod will join digital video recorders and DVDs as another way of seeing television programs other than their regularly scheduled times on the ABC stations. Leon Long, chairman of ABC’s affiliate board believes if viewers have the choice of watching Desperate Housewives on their wide-screen television with surround sound or a two-inch iPod screen, they will almost certainly watch it on TV.  [35] The iPod option will likely be attractive to people who missed an episode and want to keep up with the story. The downloads might also ap peal to techies who want to try out the new product and might not necessarily be fans of the programs, which could bring these shows a new audience.

选项 A、To some extent its audience will decrease.
B、The programs on iPod are more attractive than those of ABC
C、The audience will choose traditional broadcast television on iPod.
D、The audience will get bored with the wide-screen television.

答案 A

解析 细节题。难点在于对more…than比较级结构的正确理解。文章提到,这种新的观赏技术可能会流失一些在传统广播电视上看节目的人,也会为这些节目带来更多的观众,而美国广播公司及其母公司沃尔特?迪斯尼公司的赌注在于,它带来的影视迷会比流失的观众多。由此可知,美国广播公司可能冒的风险是:在某种程度上失去一部分自己原有的观众,故答案为A。
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