首页
登录
职称英语
It’s a brand new world—a world built around brands. Hard-charging, noise-m
It’s a brand new world—a world built around brands. Hard-charging, noise-m
游客
2024-05-28
23
管理
问题
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for network company startups and in the names of sports complexes. Brands are infiltrating (渗透) people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway station walls, even in elementary school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks (小亭) in elementary school lunchrooms. But as brands reach (and then overreach) into every aspect of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are being taken over by marketing and that has real implications for citizenship," says author and activist Naomi Klien. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space."
Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas, Starbucks isn’t selling coffee; it’s selling community! Those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere, for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefit (such as health insurance) or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas. [br] How can the companies cut their cost according to the passage?
选项
A、They dismiss some employees to save money.
B、They use temporary labors and cheap labors.
C、They don’t pay for the employees’ health insurance.
D、They invest money on marketing campaigns.
答案
B
解析
综合理解题。第五段首句指出,为了给这些活动筹集资金,那些公司想出很多方法来减少其他方面的开支;接着进行举例:使用contract labor(合同劳动力)和low-wage labor(低薪劳动力);第二句又具体介绍了contract labor实际上是一种临时聘用的劳动力,即temporary labors,而low-wage labor也就是cheap labors。综合起来,B)“他们使用临时劳动力和廉价劳动力”是原文的同义转述,为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3609643.html
相关试题推荐
It’sabrandnewworld—aworldbuiltaroundbrands.Hard-charging,noise-m
It’sabrandnewworld—aworldbuiltaroundbrands.Hard-charging,noise-m
It’sabrandnewworld—aworldbuiltaroundbrands.Hard-charging,noise-m
A______heartbeatsaroundseventy-sixtimesaminute.A、delicateB、formalC、nor
He______thebushesaroundhishousecarefullywithD.D.T.everyevening.A、scat
Theylikedto______aroundtheblazedfirewhenitisbitterlycoldinthehouse
12ThingsI’veLearnedFromTravelingAroundtheWorldforThreeYearsO
12ThingsI’veLearnedFromTravelingAroundtheWorldforThreeYearsO
12ThingsI’veLearnedFromTravelingAroundtheWorldforThreeYearsO
12ThingsI’veLearnedFromTravelingAroundtheWorldforThreeYearsO
随机试题
Whatwouldyoudoifyourwalletbecamehardertoopenasyourspendingappr
[originaltext]M:Hi,Shelley.Comeonin.W:Uh,yeah,Istoppedbytoseeify
当其他条件不变时,取消土地增值税,将导致房地产开发企业的供给欲望()。A.难以
在我国,股票账户可以买卖的对象有()。A:股票B:债券C:基金D:以上都可
黄芩苷的苷元结构是()
相互作用使不良反应减少的联合用药是A.阿托品联用吗啡 B.阿托品联用氯磷定
经营者采用网络、电视、电话、邮购等方式销售商品时,不适用七日无理由退货的情形有(
下列关于股利理论的说法中,不正确的是()。A.“手中鸟”理论认为,厌恶风险的投
(2020年真题)根据《建设工程质量管理条例》,未经( )签字,建筑材料、建筑构
关于市政工程项目职业健康安全管理体系,说法错误的是()。A、职业健康安全管理体
最新回复
(
0
)