首页
登录
职称英语
It’s a brand new world—a world built around brands. Hard-charging, noise-m
It’s a brand new world—a world built around brands. Hard-charging, noise-m
游客
2024-05-28
29
管理
问题
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for network company startups and in the names of sports complexes. Brands are infiltrating (渗透) people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway station walls, even in elementary school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks (小亭) in elementary school lunchrooms. But as brands reach (and then overreach) into every aspect of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are being taken over by marketing and that has real implications for citizenship," says author and activist Naomi Klien. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space."
Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas, Starbucks isn’t selling coffee; it’s selling community! Those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere, for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefit (such as health insurance) or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas. [br] How can brands infiltrate people’s daily life?
选项
A、By having their logos printed in people’ clothes.
B、By having their brands reaching in primary schools.
C、By finding means to put their products on supermarket shelves.
D、By putting relative information of their products on public places.
答案
D
解析
细节推断题。首段最后一句提到品牌正在渗透到人们的日常生活中,然后介绍了多种方式:将它们的标志粘贴到衣服上、在音乐会上、在地铁站的墙壁上、甚至在小学教室里。D)“让产品的相关信息出现在公众场所”对原文中提到的众多方式进行了总结,所以为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3609641.html
相关试题推荐
Thelatestprojectistotakeacityofaroundhalfamillioninhabitantsan
Thelatestprojectistotakeacityofaroundhalfamillioninhabitantsan
Thelatestprojectistotakeacityofaroundhalfamillioninhabitantsan
Thelatestprojectistotakeacityofaroundhalfamillioninhabitantsan
Thelatestprojectistotakeacityofaroundhalfamillioninhabitantsan
Thelatestprojectistotakeacityofaroundhalfamillioninhabitantsan
Thelatestprojectistotakeacityofaroundhalfamillioninhabitantsan
AroundtheWorldinEightMegabytesWhen
AroundtheWorldinEightMegabytesWhen
AroundtheWorldinEightMegabytesWhen
随机试题
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
制作印刷设计稿时,为了改善细小文字的印刷效果,可采取的措施是( )。A.将仿宋
以下关于娱乐场所的说法中错误的是()。A.歌舞娱乐场所的包厢、包间内不得设置隔断
头晕目眩,最少见于下列哪项中A.气虚 B.血虚 C.阴虚 D.阳虚 E.
将自然数1-100分别写在完全相同的100张卡片上,然后打乱卡片,先后随机取出4
从某总体中随机抽出5个样本,观测值分别为x1,x2,x3,x4,X5,从小到大
某办公楼,设置1部消防电梯和2部防烟楼梯间,消防电梯单独设置。在检查消防电梯及其
药品监督管理部门在药品评价过程中,发现某药品对心血管副作用很大。决定停止该药品的
跨步电位差是:接地短路(故障)电流流过接地装置时,()之间的电位差。A.人脚与
宜修建加筋挡土墙的路段是( )。A.挖方路段 B.地形陡峭的山坡路段 C.半
最新回复
(
0
)