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[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
游客
2024-05-16
19
管理
问题
Suppose someone invented a gift card so versatile (多功能的) that it could be used almost anywhere to buy almost anything. This gift card would be good forever and would be accepted in many foreign countries. (33)You could bend it in half—or even leave it in the pocket of your trunks (男士游泳裤) when you went for a swim and it would still work fine. Wait a minute. Somebody already invented that go-anywhere gift card. It’s called cash. Cash has huge advantages over gift cards. (34)There’s been a big trouble about gift-card fees, so Congress eventually stepped in to limit them. And a sizable chunk of gift-card value—estimates range between 5% and 10%—never gets fully used. These aren’t issues that come with cash. So why have gift cards grown in popularity when we already have something better sitting in our wallets? (35) The answer is a combination of consumer psychology and opportunistic retailers and card issuers. Consumers see giving cash as silly, and retailers have taken advantage of that to push gift cards. Most store cards don’t have fees anymore. They have a different problem. You’re committed to use the card at a designated store. And a new National Retail Federation survey finds that shoppers expect to spend a bit less on holiday gift cards this year.
33. What will happen if the multi-function "gift card" falls into water?
34. What’s the reason for Congress interfering in gift-card issue?
35. Why are the gift cards so popular among consumers?
选项
A、They have overwhelming advantages.
B、They are sold in very low prices.
C、They are the symbol of people’s status.
D、They meet customers’ psychological needs.
答案
D
解析
目的原因题。短文中提到购物卡流行是因为混合了消费者心理学以及零售商和发卡机构的机会主义思想。消费者认为现金是拿不出手的馈赠之物,零售商才借此机会推销购物卡。由此可知,购物卡在消费者中流行是因为其满足了消费者的心理需要。
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