首页
登录
职称英语
Electricity was born at the dawn of the last century. From then on, househol
Electricity was born at the dawn of the last century. From then on, househol
游客
2024-05-15
37
管理
问题
Electricity was born at the dawn of the last century. From then on, households have been inundated with a flood of home electric goods. What is the impact of this home electric goods revolution?
It is argued here that the home electric goods revolution may liberate women from the home. And it is true that many households never hesitate a second to adopt this new technology or that, however, in fact many of the home electric goods which are advertised as liberating the modern woman tend to have the opposite effect, because they simply change the nature of work instead of eliminating it. Machines have a certain novelty value, like toys for adults. It is certainly less tiring to put clothes in a washing machine, but the time saved does hot really amount to much:the machine has to be watched, the clothes have to be carefully sorted out first, stains removed by hand, buttons pushed and water changed, clothes taken out, aired and ironed. It would be more liberating to pack it all off to a laundry and not necessarily more expensive, since no capital investment is required. Similarly, if you really want to save time, you do not make cakes with an electric mixer, you buy one in a shop.
If one compares the image of the woman in the women’s magazine with the goods advertised by those periodicals, one realizes how useful a projected image can be commercially. A careful balance has to be struck:if you show a labor-saving device, follow it up with a complicated recipe on the next page; on no account hint at the notion that a woman could get herself a job, but instead foster her sense of her own usefulness, emphasizing the creative aspect of her function as a housewife. So we get cake mixes (蛋糕粉) in which the. cook simply adds an egg herself, to produce "that lovely homo-baked flavor the family love", and knitting patterns that can be made by hand, or worse still, on knitting machines, which became tremendously fashionable when they were first introduced. Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park, not by professional women presetting the dinner before leaving home for work. [br] The goods advertised in women’s magazines are really meant to ______.
选项
答案
give women a false sense of fulfillment/emphasize the creative function as a housewife
解析
首句提到women’s magazine,这只是说明广告影响力之大,而随后才是广告的目的,故需结合第2句来解题,可推断女性杂志中的产品广告利用了家庭主妇的心理弱点,给她们造成了一种虚假的满足感。
转载请注明原文地址:https://tihaiku.com/zcyy/3600104.html
相关试题推荐
Electricitywasbornatthedawnofthelastcentury.Fromthenon,househol
Electricitywasbornatthedawnofthelastcentury.Fromthenon,househol
[originaltext]Investmentinthepublicsector,suchaselectricity,irrigat
[originaltext]Investmentinthepublicsector,suchaselectricity,irrigat
InNovember1965,NewYorkwasblackedoutbyanelectricityfailure.The【B1】
InNovember1965,NewYorkwasblackedoutbyanelectricityfailure.The【B1】
InNovember1965,NewYorkwasblackedoutbyanelectricityfailure.The【B1】
InNovember1965,NewYorkwasblackedoutbyanelectricityfailure.The【B1】
InNovember1965,NewYorkwasblackedoutbyanelectricityfailure.The【B1】
InNovember1965,NewYorkwasblackedoutbyanelectricityfailure.The【B1】
随机试题
618年6月18日,唐朝由高祖建立,是中国文明的黄金时代,在艺术,文学,尤其是在诗歌和科技上发展显著。佛教成为普通百姓的主要宗教。长安(今西安)是唐朝的首都
简述PICC导管的冲洗要求和方法。
为确保桩头浮浆层凿除后桩基面混凝土达到设计强度,灌注桩的桩顶应高出设计标高()
患者女性,43岁,双手指疼痛1年,遇冷时出现雷诺现象,近1个月出现对称性指关节皮
从所给四个选项中,选出最合适的一个填入问号处,使之呈现一定规律性: A.如图所
A.π B. C. D.
1996-35.川楝子的归经是 A.肝、胆、肺、脾经B.肝、胆、大肠、小肠经
肌梭的传入冲动增加时,产生的生理效应是( )。A.兴奋同一肌肉的α运动神经元
强化
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)