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  3. One reason why Reebok’s managerial personnel don’t like their shoes to be called

One reason why Reebok’s managerial personnel don’t like their shoes to be called

游客2024-05-15  12
问题 One reason why Reebok’s managerial personnel don’t like their shoes to be called "footwear for yuppies’ is that ______. [br] What lesson has Reebok learned from Nike’s distribution problems?
选项 A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案 D
解析 这是一道理解题。Nike(耐克)一词确定答案位置在最后一段，市场预测与决策。Nike公司正是由于当时错误地判断了健身鞋流行的程度而导致了老产品(running shoes)的积压而不得不打折销售——这是市场预测不准确所导致的。
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