首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has explode
[originaltext] Over the past decade, the environmental movement has explode
游客
2024-05-13
22
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly ", "biodegradable ", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas:
C、California.
D、Connecticut.
答案
C
解析
结合文中的“California seeks to guard against potentially.inaccurate Claims…”Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead 可知, California(又称 Golden State)率先抵制不属实的环保声明故选项C正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3596758.html
相关试题推荐
[originaltext]Asthetwentiethcenturybegan,theimportanceofformaledu
[originaltext]Asthetwentiethcenturybegan,theimportanceofformaledu
[originaltext]Asthetwentiethcenturybegan,theimportanceofformaledu
[originaltext]Magnificent,peaceful.Justtwowordstodescribethesceni
[originaltext]Magnificent,peaceful.Justtwowordstodescribethesceni
[originaltext]Magnificent,peaceful.Justtwowordstodescribethesceni
[originaltext]W:Hello,Michael.Wouldyoucometomyofficeforaminute?Iwa
[originaltext]F:SusanBauerspeaking.M:Dr.Bauer,mynameisTomWhite.Myr
[originaltext]F:SusanBauerspeaking.M:Dr.Bauer,mynameisTomWhite.Myr
[originaltext]W:Howdoyoulikeyournewtenantwhomovedtoyourapartmentla
随机试题
Columnist:MetroCityhasalowerpercentageofresidentswithhumanitiesdegree
丝绸是中国伟大而独特的发明,是中国古老文明的象征,距今有五千多年的历史。在古代中国。丝绸是一种身份的象征,代表着典雅和高贵(nobleness)。最早只
关于真性红细胞增多症的血象描述不正确的是A、血红蛋白明显增高B、红细胞数目明显
A.青霉素G B.氯霉素 C.克拉维酸 D.氨曲南 E.头孢氨苄属于单环
A.风疹病毒 B.麻疹病毒 C.狂犬病毒 D.流感病毒 E.水痘一带状疱
截至2015年底,中国创业投资各类机构数已达1775家,同比增长14.4%。其中
简述现代企业人力资源管理各个历史发展阶段的特点。
关于对展期贷款管理,下列说法错误的是()。A.在办理展期时应由银行和借款人重新
一般而言,债券价格与到期收益率成( ),债券价格越高,从二级市场买入债券的投资
在学习达到刚好成诵以后的附加学习叫()。
最新回复
(
0
)