2. 职称英语
  3. [originaltext]M: Right, I guess you’ve got some ideas for our product promotion

[originaltext]M: Right, I guess you’ve got some ideas for our product promotion

游客2024-05-06  45
问题  
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them — "Their lotion cured my disease in six days." For example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this — a series of full page newspaper ads with the message that most doctors consider our products the best?
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
Questions 23 to 25 are based on the conversation you have Just heard.
23. What are the two speakers talking about?
24. According to the man, which suggestion of the woman is not possible?
25. From the conversation, what do we know about the woman?
选项 A、What kind of medicine to develop.
B、When to advertise the drugs.
C、How to promote their products.
D、The regulations of medicine advertising.
答案 C
解析 选项概括性强表明，本题可能考查对话主旨。对话双方自始至终都在讨论如何为药品打广告，男士第一句话中提到的some ideas for our product promotion概括了对话的主旨，即“产品促销”，故答案为[C]。
转载请注明原文地址:https://tihaiku.com/zcyy/3586423.html
相关试题推荐
随机试题
最新回复(0)