首页
登录
职称英语
Recently Broadpoint Communications, a fledg-ling(刚起步的)media company, started
Recently Broadpoint Communications, a fledg-ling(刚起步的)media company, started
游客
2024-05-04
43
管理
问题
Recently Broadpoint Communications, a fledg-ling(刚起步的)media company, started handing out free long-distance telephone calls. In Britain, Dix-ons, an electrical retailer, is giving away Internet access.
No wonder there has been a ravenous(贪婪的)response. The switchboard at Idealab, the company behind the computer offer, was jammed as a million people called on the day the offer was launched. Broadpoint has signed up 100,000 people in just under five weeks while Dixon’s Freeserve has become Britain’s biggest Internet-service provider after only six months.
The beneficiaries of such offers will soon learn there is a bill. Although many do not yet realize it, they are giving away a wealth of information about their incomes, hobbies and shopping habits. This is used to direct advertisements, which they have to endure as part of the original deal. Broadpoint’s callers get two minutes of free talking time in return for listening to one 10-15-second spot. The unlucky computer-owners cannot remove the advertisements dancing around their screen.
And the more they use their machines the harder they will find the advertisements to ignore. Advertisers can afford to be so generous only because the more they know about someone, the better they can target him with precise commercial messages. Even such a genteel(上流的)organization as the Pittsburgh Symphony Orchestra is using Broadpoint to approach three groups of customers in entirely different ways. Retired people are tempted by the appeal of the classics. Professionals hear about the exclusivity and sophistication of the concert hall. College students are asked to believe it is cool to tell their tuttis from their double-stops.
Yet consumers may be underselling themselves. By handing out personal details piecemeal to lots of sources, they are failing to extract full economic value from the information. As well as receiving too many ads, they may suffer breaches of privacy, a particular problem on the web. Advertisers could do better, too. Even the most trusted are collecting only a very partial picture of their customers, and nothing about the customers of rivals.
There may be a better approach, say John Hagel, a management consultancy. Mr. Hagel describes "companies will become the caretakers and brokers of information about consumers, selling it to businesses while protecting consumers’ privacy. "
These firms, which the authors inevitably dub "infomediaries", would collect all available information about consumers, including tracking the websites they visit, where they shop and what they buy in the physical world. They would then sell relevant morsels(only with permission)of this data for a cash fee that would be handed back to the consumer. As brokers, the firms could also use the data directly to look for products or services that genuinely suit the clients. In such cases they would take a cut of the products’ prices. [br] Which is the possible result that free goods or services bring to the company concerned in the passage?
选项
A、They may suffer a great loss.
B、They become greedier in knowing the consumers’ privacy.
C、They expand their business more quickly and make a big fortune.
D、They are found dishonest in handing out the merchandise.
答案
C
解析
事实细节题。分析见上题。仅Dixons公司的事例就可以说明采取这种大赠送的方式,能够使公司迅速发展,由此可知,选项[C]正确;其他三个选项文章中都没有提到。
转载请注明原文地址:https://tihaiku.com/zcyy/3583696.html
相关试题推荐
PizzaHutPizzaHutwasstartedin1958,bytw
PizzaHutPizzaHutwasstartedin1958,bytw
PizzaHutPizzaHutwasstartedin1958,bytw
PizzaHutPizzaHutwasstartedin1958,bytw
PizzaHutPizzaHutwasstartedin1958,bytw
RecentlyBroadpointCommunications,afledg-ling(刚起步的)mediacompany,started
RecentlyBroadpointCommunications,afledg-ling(刚起步的)mediacompany,started
RecentlyBroadpointCommunications,afledg-ling(刚起步的)mediacompany,started
Ifyouwanttosetupacompany,youmust______(遵守官方规定的章程).complywiththeregul
[originaltext]Recentlyafive-yearstudywasconductedbytheCenterforCh
随机试题
•Readthefollowingarticleaboutmarketingandethicsandthequestionsonthe
PASSAGETHREE[br]WhatwilltheEPFLcontributetotheBlueBrainProject?Tocr
25岁女性,停经10周,前来就诊,诊断为"不可避免流产",下列病史及体检哪项与诊
A.身痛逐瘀汤 B.血府逐瘀汤 C.膈下逐瘀汤 D.少腹逐瘀汤 E.桃红
综合实践活动的基本理念主要体现在( )方面。A.突出学生主体 B.面向学生生
不属于淡白舌临床意义的是A.大失血后 B.久病 C.禀赋不足 D.水湿内停
公共租赁住房的租赁期届满需要续租的,承租人应当在租赁期满()个月前向市、县级人民
下列关于间接融资说法不正确的是()。A.间接融资比较灵活,分散的小额资金通过银
口腔健康促进的领域中没有( )。A.制定健康的公共政策 B.创建支持性环境
根据《畜禽规模养殖污染防治条例》,向环境排放经过处理的畜禽养殖废弃物,应当符合国
最新回复
(
0
)