2. 职称英语
  3. [originaltext]M: Right, I guess you’ve got some ideas for our product promotion

[originaltext]M: Right, I guess you’ve got some ideas for our product promotion

游客2024-04-27  61
问题  
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them — "Their lotion cured my disease in six days." for example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this — a series of full page newspaper ads with the message that most doctors consider our products the best?
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. I never realise the regulations were so rigid.
Questions 13 to 15 are based on the conversation you have just heard.
13. What are the two speakers talking about?
14. According to the man, which suggestion of the woman is not possible?
15. From the conversation, what do we know about the woman?
选项 A、She is a medical expert.
B、She knows nothing about the regulations of medicine advertisement.
C、She will have to think of new ideas.
D、The man appreciates her work very much.
答案 C
解析 本题考查女士的情况。从对话内容可以判断，女士在向男士汇报自己的药品广告创意，说明女士不是医药专家，故排除A)。但女士的建议屡屡遭到否定或质疑，故女士最后说I’ll have to come up withsomething else，说明D)不正确，C)是对这句话的同义转述，故为答案。另外，虽然女士也提到她没意识到规定如此严格，但也并非毫不熟悉，比如男士置疑能否投放商业广告时，她就作出了解释，故排除B)。
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