首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2024-04-21
55
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calories in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3564417.html
相关试题推荐
[originaltext]AmericanvisitorstoEasternAsiaareoftensurprisedandpuz
[originaltext]AmericanvisitorstoEasternAsiaareoftensurprisedandpuz
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
随机试题
以秘书李文的名义,给AlexGeorge写一份电话留言。留言包括以下内容:来电时间:3月23日上午9:00出访日期:3月26日,星期一航班号:CAl20
企业实施电子商务的运作步骤中,系统设计与开发的内容不包括( )。A.功能设计
神识不清,语无伦次,声高有力,属于( )A.谵语 B.狂言 C.郑声 D
运用股权自由现金流模型进行估值,需要确定的指标有()。 ①各期现金红利 ②
导致血小板聚集的因素中作用最强的是A.胶原B.凝血酶C.花生四烯酸D.肾上腺素E
甲状腺腺瘤患者的肿块特点是A.质地较硬 B.表面不平 C.边界清楚 D.有
2011年单项选择:在以下选项中,卢梭关于教育目的确立的理论是() A.个人本
因热而致的胎动不安或胎漏下血,宜选用的药物是A.小蓟 B.苎麻根 C.大蓟
十国中唯一一个处于北方的政权是( )A.吴越 B.楚 C.吴 D.北汉
关于施工现场环境噪声污染防治的说法,正确的是()。A.在城市市区噪声敏感建筑物集
最新回复
(
0
)