首页
登录
职称英语
The 35-year-old Beijing woman is watching an ad showing a giant television m
The 35-year-old Beijing woman is watching an ad showing a giant television m
游客
2024-04-13
10
管理
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world. [br] The 35-year-old woman is dissatisfied with the ad of Haier TV because______.
选项
A、there is too much misleading information in it
B、it hasn’t given a thorough introduction of the product
C、it is too difficult to understand
D、it has been showed in a simple-minded way
答案
D
解析
首段第4句中的too direct表明该女士认为海尔电视机的广告方式过于简单直接,本题应选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3553175.html
相关试题推荐
杭州位于中国东南沿海,京杭大运河(Beijing—HangzhouGrandCanal)的南端,它以其西湖的美丽景观而为人们所熟知。俗话说“上有天堂
Nowadays,itseemsthatpeoplearespendingmoreandmoretimewatchingmovies.
[originaltext]Justwatchinganotherpersonshivercancauseourowntempera
[originaltext]Justwatchinganotherpersonshivercancauseourowntempera
[originaltext]Domesticdogscanperceiveimagesontelevisionsimilarlyto
[originaltext]Domesticdogscanperceiveimagesontelevisionsimilarlyto
北统计局(BeijingBureauofStatistics)数据显示,在过去的5年中,北京市内常住人口数量增长率稳步下降。重点产业的变迁、首都外
京剧(BeijingOpera)是中国最具影响力的剧种。它起源于徽剧,后来又吸收了几种古老的地方戏剧,最终形成了现在的京剧。京剧被称作“东方歌剧”,因
[originaltext]Domesticdogscanperceiveimagesontelevisionsimilarlyto
[originaltext]W:Peter,haveyougotatelevision?M:Yes,Ihave.InfactI’ve
随机试题
MostpeoplebuyalotofgiftsjustbeforeChristmas.Butsomepeoplethink
OnthemorningofMay90,1927,CharlesA.Lindberghtookofffromamuddyai
【B1】[br]【B11】[originaltext]Asummaryofthephysicalandchemicalnatureofl
()是主要的消防水源。A.市政给水 B.消防水池 C.天然水源
《水利水电工程地质勘察规范》(GB50487-2008)规定,()应进行专门
根据商业银行法律制度规定,下列关于存单、存折挂失的表述不正确的是()。A.
45岁,女性,进行性消瘦5个月,下腹部坠胀1个月。月经正常,无痛经。GPAL,
属于抗高血压五类第一线药物的是A:氯沙坦钾 B:普萘洛尔 C:哌唑嗪 D:
质量是一个企业生存和发展的基石。质量水平的高低,反映了一个企业的素质。要提高产品
某街道办事处为了培养居民的决策权力,鼓励居民积极参与社区活动,增强个人对社区的认
最新回复
(
0
)