首页
登录
职称英语
It is getting harder to go anywhere without stepping on a piece of Lego-rela
It is getting harder to go anywhere without stepping on a piece of Lego-rela
游客
2024-04-08
18
管理
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’ s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs-for new ideas.
Lego is now at an inflection point, building its organisational capacity and embracing globalisation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’s success in the west: and to transform a local company that happened to go global into a global company that happens to have its head office in Billund. [br] Lego’ s success is remarkable for the following reasons EXCEPT that_____.
选项
A、Lego originated from rural Denmark
B、it is difficult for a toy to prevail forever
C、children tend to embrace the physical world
D、Lego once lost its market direction
答案
C
解析
细节题。根据题干关键词定位到第二段。本段讲了乐高取得的成绩如此引人注目的四个原因。C项“儿童倾向于拥抱现实世界”与原文不符,原文讲abandoning the physical world for the virtual(儿童正在放弃现实世界而走向虚拟世界)。因此,正确答案是C。
转载请注明原文地址:https://tihaiku.com/zcyy/3546920.html
相关试题推荐
[originaltext]InAmericatoday,lotsofpeoplearegettingtattoos—especial
[originaltext]W:Oneofthewaysmobiletechnologyisadaptingisbygettingcl
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
[originaltext]Isitpossibletopersuademankindtolivewithoutwar?Wari
[originaltext]Isitpossibletopersuademankindtolivewithoutwar?Wari
[originaltext]Geniusesaregettingbrighter.AndatgeniuslevelsofIQ,gi
[originaltext]Forsomepeople,(12)gettinghookedonsuper-tastyfood—sugary
随机试题
About25millionautoaccidentsoccurintheUnitedStateseachyear.Appro
IwasinnorthernKenya,whichissufferingthroughtheworstdroughttohi
Scientificresearchresultscannowbequickly______tofactoryproduction.A、us
反馈在操作技能的学习过程中的作用非常关键,其中_____的作用尤为明显。
关于雌激素的药理作用,不正确的是A.参与形成月经周期 B.促进乳汁分泌 C.
麻醉解除且血压平稳后,颈、胸、腹部手术患者应取<P>A.半坐卧位<br>B.头高
电压互感器例行巡视项目包括()外绝缘表面完整,无裂纹、放电痕迹、老化迹象,防污闪
写字楼租赁合同中,常采用()的收费方式。A:代收代缴B:定期增加C:毛租D
上市公司通过股票市场发行股票来为公司筹集资本,体现了股票市场的()功能。A.积
我国法律对( )提供特殊就业保护。A.残疾人 B.农村剩余劳动力 C.下岗
最新回复
(
0
)