2. 职称英语
  3. Business cards have been around a long time in one form or another. The Chine

Business cards have been around a long time in one form or another. The Chine

游客2024-04-05  29
问题    Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements.
   Lots of companies try to turn their cards into miniature plugs for their products. Employees at Lego give out miniature plastic figures with their contact details stamped on them. McDonald’s business cards are shaped like a portion of fries. A Canadian divorce lawyer once gave out cards that can be torn in two—one half for each of the feuding spouses.
   Such tricks can quickly pall. For techno-utopians, they just go to show that the physical business card is in its death throes(垂死挣扎). After all, why bother exchanging bits of thick paper at all when you can simply swap electronic versions by smartphone?
   However, one can just as well argue the opposite: that business cards are here to stay, and in a blizzard(大风雪)of meetings and correspondence, it is more important than ever that your card stands out. Attempts to reinvent business cards for the digital age have got nowhere.
   That business cards are thriving in a digital age is a forceful reminder that there is much about business that is timeless. Take, for instance, the eternal and inescapable question of whether you can trust someone. The number of things that machines can do better than humans grows by the day. But they cannot look people in the eye and decide what sort of person they are.
   And they cannot transform acquaintanceships into relationships. A good deal of business life will always be about building social bonds—having dinner with people, playing sport with them, even getting drunk with them—and the more that machines take over the quantitative stuff the more human beings will have to focus on the touchy-feely.
   The rapid advance of both globalization and virtualization means that this trust-building process is becoming ever more demanding. Managers have to work harder at establishing trust with people from different cultures: chief executives of global organizations routinely spend three out of every four weeks traveling. They also have to get better at using personal meetings to reinforce bonds that were first formed over the phone or internet.
   Here, business cards are doubly useful. They can be a quick way of establishing connections, and can also act as a physical reminder that you have actually met someone rather than just Googled them. Rifling(搜索)through piles of different cards helps to summon up memories of meetings in ways that simply looking through uniform electronic lists never would. [br] The example of divorce lawyer’s cards is mentioned to______.
选项 A、reveal the historical change of business cards
B、illustrate the function of cards as advertisements
C、display the ingenious designs of business cards
D、testify the effect of business cards is declining
答案 B
解析 推理判断题。本题考查作者举例的目的。该段首句提到很多公司都尽力把它们的名片设计成宣传其产品的小型促销广告，随后进行举例，显然是为了说明作者的这一观点，故B)为答案。A)“揭示商务名片的历史变化”，从本段首句可知，这里讨论的是现在的事情，并没有提到商务名片的历史变化，故排除；C)“显示商务名片独出心裁的设计”，商务名片的设计是否新奇与本段的主旨句并不相关，故排除；D)“证明商务名片的影响力下降”，作者并没有比较过去和现在商务名片的作用有什么变化，可见D)的说法与原文不符，故排除。
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