首页
登录
职称英语
International trade fairs have become extremely important venues for conduct
International trade fairs have become extremely important venues for conduct
游客
2024-04-04
46
管理
问题
International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers.
The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay.
In some societies, the first thing people care about is quality ("Is it the best?"); in other societies, the first thing on a customer’s mind is the cost ("How cheap is it?"); and in other countries, the concern is style ("How does it look?"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical.
For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product. [br] The author may most probably agree that the U.S. trade shows are ______.
选项
A、unsatisfactorily-conducted
B、businessman-targeted
C、delicately-decorated
D、profit-oriented
答案
C
解析
从首段第3句中的spend a lot of money及charming sales people可以看出美国的交易会着重的是会场的布置,而非对产品的专业介绍,由此可见,C最适合用于形容美国的交易会。
转载请注明原文地址:https://tihaiku.com/zcyy/3541005.html
相关试题推荐
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
随机试题
Itisunfortunatethatnowviolenceandcartoons______themostdistinctivecha
Whomisthebookprimarilyaddressedto?Toforeignengineersorstudentsofeng
Parents’Homework:FindPerfectTeachersforKidsA)TomiHalldidw
关于儿科抗结核治疗原则,错误的是A.一旦出现抗结核药物严重副反应.要随时调整治疗
A.环甲肌瘫痪引起声调降低 B.术后呛咳 C.手足抽搐 D.声带内收 E
自2017年1月1日起,我国全面放开食盐出厂、批发和零售价格,转由企业根据生产经
按照规定办理基金销售结算资金的划付,是( )的法定义务。A.基金份额登记机构
普通股筹资的缺点是()。A.资本成本较高 B.容易分散公司控制权 C.财务
巴塞尔委员会规定的可能造成实质性损失的操作风险事件类型包括()。A:内部欺诈B
(2011年真题)根据我国现行建筑安装工程费用构成的相关规定,下列费用中,属于安
最新回复
(
0
)