首页
登录
职称英语
International trade fairs have become extremely important venues for conduct
International trade fairs have become extremely important venues for conduct
游客
2024-04-04
28
管理
问题
International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers.
The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay.
In some societies, the first thing people care about is quality ("Is it the best?"); in other societies, the first thing on a customer’s mind is the cost ("How cheap is it?"); and in other countries, the concern is style ("How does it look?"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical.
For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product. [br] The author may most probably agree that the U.S. trade shows are ______.
选项
A、unsatisfactorily-conducted
B、businessman-targeted
C、delicately-decorated
D、profit-oriented
答案
C
解析
从首段第3句中的spend a lot of money及charming sales people可以看出美国的交易会着重的是会场的布置,而非对产品的专业介绍,由此可见,C最适合用于形容美国的交易会。
转载请注明原文地址:https://tihaiku.com/zcyy/3541005.html
相关试题推荐
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
随机试题
WhenBarackObamafirstranforpresident,EmmaHamiltonwaspartofthewor
Whenhegotpromotedfromanaverageclerktodeputymanagerofthecompany,he
Ihavecloselywatchedmygeneration,knownasTheMillennials,for29years
下列消防水带按照结构分为()。A.单层消防水带 B.双层消防水带 C.平纹
我国自行研制的北斗全球卫星导航系统由35颗卫星组成。卫星的轨道有三种:地球同步轨
能够从上述资料中推出的是:A.2021年1月,我国稀土及其制品出口量的同
“住房公积金专门用于住房建设和消费,职工可用住房公积金购买、建造、翻建、大修自住
软土勘察除应符合常规要求外,尚应查明的内容有( )。A.地表水体和地下水的分布
下列关于基金销售人员资格的描述错误的是( )。A.商业银行、证券公司、期货公司
常用保温材料中,()的燃烧性能为不燃材料。A.聚氨酯泡沫塑料 B.改性酚醛泡
最新回复
(
0
)