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  3. High street shops use a variety of means to attract shoppers, such as striki

High street shops use a variety of means to attract shoppers, such as striki

游客2024-04-04  22
问题     High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions. Online retailers also【C1】______ similar techniques to tempt people to their websites and to make a purchase. "In the Internet【C2】______ years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy.
    Today’s online retailers are using e-mail marketing, personalized technology, smart search engines and【C3】______ in an effort to increase traffic and sales.
    Some online retailers are using【C4】______ e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million emails to customers every week. The content of the email is【C5】______ to fit the recipient’s age, lifestyle and other factors.
    Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture, so you have to know how to use it【C6】______ if it’s going to be effective. What you’re trying to do is to【C7】______ lookers into bookers."
    MyPoints is an【C8】______ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be【C9】______ for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online【C10】______ that produces 400 data points about them.
A) incentive B) tailored C) diplomatic D) profile
E) properly F) embarked G) boom H) targeted
I) indicative J) deploy K) recommendation L) convert
M) multimedia N) invariably O) redeemed [br] 【C4】
选项
答案 H
解析 此处需填入修饰e-mail services的词。下文举了Lastminute．com的例子，说他们每周向顾客发送200多万封电子邮件。邮件的内容符合接收者的年龄、生活方式等。由此可知网络零售商采用锁定特定目标群体的策略，故targeted“被定为目标的”符合句意。
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