首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2024-04-04
24
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’ s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3539992.html
相关试题推荐
[originaltext]Iwanttothankallofthestudentswhoareheretoday.AndI
[originaltext]Withinthenextfewweeksatwin-enginedJetstreamwilltake
[originaltext]Withinthenextfewweeksatwin-enginedJetstreamwilltake
[originaltext]Withinthenextfewweeksatwin-enginedJetstreamwilltake
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]M:Hi,Janet,wherewereyouatlunchtime?Iwassavingaseatf
[originaltext]M:Hi,Janet,wherewereyouatlunchtime?Iwassavingaseatf
随机试题
Whenaconsumerfindsthatanitemsheorheboughtisinfaultyorin
Thelinkbetweenhealthandincomeseemsprettyuncontroversial.【C1】______al
电喇叭上共鸣片、膜片、衔铁及()刚性连为一体。A.上铁心 B.下铁心 C.
A.x轴 B.y轴 C.z轴 D.直线x=y=z
建筑施工企业管理人员安全生产考核包括全生产知识考核和()考核,A.安全生产技能
根据规模细分的各子市场中,商业银行应重点争取的客户群为( )。A.工业企业
小明用GoldWave软件截取一段背景音乐如下图所示,当前选定部分的音频长度为(
下列属于金融期货交易制度的有()。 ①.集中交易制度 ②.标准化的期货
关于判决和裁定,下列做法正确的是:() A.最高人民法院的判决和裁定是发生法
背景 某机电工程公司承接了一座110kV变电站建设项目,工期一年,时间紧、任务
最新回复
(
0
)