首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2024-04-04
13
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’ s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3539992.html
相关试题推荐
[originaltext]Iwanttothankallofthestudentswhoareheretoday.AndI
[originaltext]Withinthenextfewweeksatwin-enginedJetstreamwilltake
[originaltext]Withinthenextfewweeksatwin-enginedJetstreamwilltake
[originaltext]Withinthenextfewweeksatwin-enginedJetstreamwilltake
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]M:Hi,Janet,wherewereyouatlunchtime?Iwassavingaseatf
[originaltext]M:Hi,Janet,wherewereyouatlunchtime?Iwassavingaseatf
随机试题
______thehustleandbustleofthebigcity,hedecidedtomovetothecountrysi
[originaltext]W:I’mgladthatyouwinthesingingcontest.Theawardmoneymay
Anycatordogownerwilltellyouthattheirpethasanindividualpersonali
对
关于确定专利权的保护范围的问题,各国在专利保护实践中所采取的理论和做法很不相同,
申请注册建筑师初始注册应当具备的条件中,不包含以下哪项?( )A.依法取得执业
王女士,36岁,部门经理,身高160cm,体重65kg,血压146/92mmHg
男,32岁。发热3天,晕厥1次,心电图显示三度房室传导阻滞,心室率40次/分,下
《招标投标法》规定,对于依法必须进行招标的项目,招标人应给予投标人编制投标文件的
简述企业员工晋升管理。
最新回复
(
0
)