首页
登录
职称英语
[originaltext]Host: Hello! Ladies and gentlemen. It gives me great pleasure
[originaltext]Host: Hello! Ladies and gentlemen. It gives me great pleasure
游客
2024-04-01
34
管理
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://tihaiku.com/zcyy/3535603.html
相关试题推荐
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
随机试题
"Peanuts"creatorCharlesSchulzwasrememberedasageniuswhotouchedthe
Thelocaleducationauthoritycompiledalistof"potentialsecurityproblem
Herecomesthee-bookrevolutionA)Atwhattemperaturedoelectronicbo
可确禽诊流感的是A.影像学检查 B.粪便培养 C.血培养 D.血常规 E
下列药物中属于胆碱受体阻断剂的是A.氢氧化铝 B.硫糖铝 C.枸橼酸铋钾
在下列软膏剂基质中,在应用温度范围内(-40~150℃)黏度变化极小的是A.凡士
《民法通则》第137条规定:“诉讼时效期间从知道或者应当知道权利被侵害时起计算。
工程设计是指()A.方案设计+施工图设计B.初步设计+施工图设计 C.可行性
罂粟壳处方保存几年备查A.1年 B.2年 C.3年 D.4年 E.半年
通常所说的血型是指A.红细胞膜上的受体类型 B.红细胞膜上凝集素的类型 C.
最新回复
(
0
)