首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2024-03-13
32
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、She doesn’ t consider much about customers.
B、She can’t offer any practical way of promotion.
C、She doesn’ t deserve the promotion indeed.
D、She knows little about the regulations of ads.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3530965.html
相关试题推荐
[originaltext]Isometimesthinkthatsomuchofourlifetakesplaceinside
[originaltext]Isometimesthinkthatsomuchofourlifetakesplaceinside
[originaltext]W:Therewillbemoreplasticthanfishintheworldsoceansby2
[originaltext]Ihavestagefright.I’vealwayshadstagefright,andnotju
[originaltext]ThefirsttimeArnoldSchwarzeneggerwenttotheUnitedState
[originaltext]ThefirsttimeArnoldSchwarzeneggerwenttotheUnitedState
[originaltext]WhenAshleyBlackmonsatdownforherjobinterviewforamar
[originaltext]WhenAshleyBlackmonsatdownforherjobinterviewforamar
[originaltext]WhenAshleyBlackmonsatdownforherjobinterviewforamar
[originaltext]W:Hello.Isthistheregistrationoffice?M:Yes.ThisisHerber
随机试题
Itisonlyrightthatthestarsshouldbepaidinthisway.Don’tthetopme
[originaltext]W:Youcaneithergowithmeoryoucanstayhereattheapartmen
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
“利用红色可以做什么”属于()发散思维。A.用途扩散 B.结构扩散 C
全血抗凝离心后除去血细胞成分即为A.胶体溶液B.血浆C.血清D.浓缩红细胞E.血
黄酮类化合物的基本母核是A.苯丙素B.色原酮C.2-苯基色原酮D.苯骈α-吡喃酮
某女,42岁,经血淋沥不尽月余,气短懒言,食欲不振,面色苍白,脉细弱无力。
某企业计划投资一个项目,原始投资额为100万元,在建设起点一次投入,税法规定的折
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
投标人为提高投标文件的竞争性,可采取适当的投标技巧,这些技巧不包括()。A、多
最新回复
(
0
)