首页
登录
职称英语
Manufacturers of products that claim to be environmentally friendly will fac
Manufacturers of products that claim to be environmentally friendly will fac
游客
2024-03-11
18
管理
问题
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission.
The commission’s revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly". Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.
" This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product," said Jon Leibowitz, chairman of the commission.
The revisions come at a time when green marketing is on the rise. According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4% . In 2009, the number dropped to 9% .
But while the number of advertisements may have dipped, there has been a rapid spread of eco-labeling. There are both good and bad players in the eco-labeling game.
In the last five years or so, there has been an explosion of green claims and environmental claims. It is clear that consumers don’t always know what they are getting.
A handful of lawsuits have been filed in recent years against companies accused of using misleading environmental labels. In 2008 and 2009, class-action lawsuits(集体诉讼)were filed against SC Johnson for using "Greenlist" labels on its cleaning products. The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own.
" We are very proud of our accomplishments under the Greenlist system and we believe that we will prevail in these cases," Christopher Beard, director of public affairs for SC Johnson, said, while acknowledging that "this has been an area that is difficult to navigate. "
Companies have also taken it upon themselves to contest each other’s green claims.
David Mallen, associate director of the Council of Better Business Bureau, said in the last two years the organization had seen an increase in the number of claims companies were bringing against each other for false or misleading environmental product claims.
" About once a week, I have a client that will bring up a new certification I’ve never even heard of and I’m in this industry," said Kevin Wilhelm, chief executive officer of Sustainable Business Consulting. " It’s kind of a Wild West, anybody can claim themselves to be green. " Mr. Wilhelm said the excess of labels made it difficult for businesses and consumers to know which labels they should pay attention to. [br] How did Christopher Beard defend his company’s labeling practice?
选项
A、There were no clear guidelines concerning green labeling.
B、His company’s products had been well received by the public.
C、It was in conformity to the prevailing practice in the market.
D、No law required the involvement of a third party in certification.
答案
A
解析
推理判断题。定位句指出,克里斯多夫·比尔德承认贴绿色标签已成为一个难以驾驭的领域,由此可见,在贴绿色标签这一方面没有清晰明确的指导方针,故答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/3525416.html
相关试题推荐
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
环境友好的environment-friendly
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Themarketforproductsdesignedspecificallyforolderadultscouldreach$
Themarketforproductsdesignedspecificallyforolderadultscouldreach$
随机试题
HowweretheliveUSmilitaryofficialskilled?[br][originaltext]USmilita
影响利率期货价格的经济因素不包括()。A、经济周期B、全球主要经济体利率水平C、通货膨胀率D、经济状况B影响利率期货价格的经济因素包括:经济周期
信息系统安全保障体系应当涉及信息系统的各个组成部分。( )实施需要用到市场上常
足月男婴,出生8小时即出现身黄目黄,鲜明如橘,哭闹不安,小便色黄,舌质红,苔黄腻
红外一般检测时,应确保现场实际测量距离满足设备()的要求。最小安全距离$;$仪器
保管基金印章不是基金财产的保管主要内容。()
会员制期货交易所会员大会结束之日起( )内,期货交易所应当将大会全部文件报告中
某高压锅炉的蒸汽管道壁厚25mm,采用焊接连接,其管道坡口形式应为()。A
4G关键技术有()。A.正交频分复用 B.多输入输出 C.接力软切换 D.
35岁,孕3产0,孕32周,阴道少量出血3天,无腹痛,曾自然流产,过期流产各1
最新回复
(
0
)