首页
登录
职称英语
[originaltext] W: Right, I guess you have some ideas for our promotion.
[originaltext] W: Right, I guess you have some ideas for our promotion.
游客
2024-03-09
4
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1) so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1) Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2) It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it? W; No, I’m afraid not. (3) Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4) I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Medical manufacturers don’t like it.
B、Medical manufacturers are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3518421.html
相关试题推荐
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
Theplaceofthechildinsocietyhasvariedforthousandsofyearsandhas
Forthispart,youareallowed30minutestowriteanessayentitledMyBestFri
[originaltext]Chrisisinchargeofpurchasingandmaintainingequipmentin
WhichofthefollowingstatementsisCORRECT?[originaltext]ThenewEgyptian
Iwas______whichcountrytovisitinthecomingsummervacation.A、worryingB、d
基坑工程中,钢筋混凝土板桩相对于钢板桩的优点是()。A.造价低 B.施工
张医生已穿好手术衣,戴好无菌手套,由于麻醉原因,需等待手术。术中头部出汗,处理的
【教学过程】 环节一:实验导入 【展示实验】播放氯化钠、盐酸及酒精水溶液导电的实验,让学生观察现象。 【学生回答】氯化钠水溶液和盐酸都可以导电,而酒
劳动合同的约定条款只要内容合法,就对当事人具有法律约束力,常见的约定条款不包
逍遥丸与加味逍遥丸的共同功能是A.疏肝健脾,清热 B.疏肝健脾,活血 C.疏
最新回复
(
0
)