首页
登录
职称英语
[originaltext] W: Right, I guess you have some ideas for our promotion.
[originaltext] W: Right, I guess you have some ideas for our promotion.
游客
2024-03-09
38
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1) so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1) Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2) It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it? W; No, I’m afraid not. (3) Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4) I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Medical manufacturers don’t like it.
B、Medical manufacturers are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3518421.html
相关试题推荐
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
Lookattheformbelow.Youwillhearaconversationonthephone.
Nextdoortoalunchcounteradvertisingagrilledcheesespecialisagalle
ThemiserablefateofEnron’semployees
我国下列现行会计实务中,不体现会计信息质量谨慎性要求的会计方法是( )。A.对
复元活血汤证瘀阻的部位是()。A.胸中B.胁肋C.胞宫D.头面E.少腹
僭主政治
间叶组织肿瘤可发生( )。A.淀粉样变性 B.细动脉玻璃样变 C.血管壁纤
关于“感知障碍”的类型,下列说法中正确的是()。 (A)感知综合障碍
(2016年真题)12岁以下儿童禁用的非甾体抗炎药是A.尼美舒利 B.阿司匹林
下列关于税收规章权限范围的说法,正确的是()。A.税务机关有权制定不属于税务机
最新回复
(
0
)