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  3. In recent years, the food industry has increased its use of labels. Whether

In recent years, the food industry has increased its use of labels. Whether

游客2024-03-08  40
问题     In recent years, the food industry has increased its use of labels. Whether the labels say ’non-GMO (非转基因的)’ or ’no sugar,’ or ’zero carbohydrates’, consumers are increasingly demanding more information about what’s in their food. One report found that 39 percent of consumers would switch from the brands they currently buy to others that provide clearer, more accurate product information. Food manufacturers are responding to the report with new labels to meet that demand, and they’re doing so with an eye towards giving their products an advantage over the competition, and bolstering profits.
    This strategy makes intuitive sense. If consumers say they want transparency, tell them exactly what is in your product. That is simply supplying a certain demand. But the marketing strategy in response to this consumer demand has gone beyond articulating what is in a product, to labeling what is NOT in the food. These labels are known as "absence claims" labels, and they represent an emerging labeling trend that is detrimental both to the consumers who purchase the products and the industry that supplies them.
    For example, Hunt’s put a "non-GMO" label on its canned crushed tomatoes a few years ago—despite the fact that at the time there was no such thing as a GMO tomato on the market. Some dairy companies are using the "non-GMO" label on their milk, despite the fact that all milk is naturally GMO-free, another label that creates unnecessary fear around food.
    While creating labels that play on consumer fears and misconceptions about their food may give a company a temporary marketing advantage over competing products on the grocery aisle, in the long term this strategy will have just the opposite effect: by injecting fear into the discourse about our food, we run the risk of eroding consumer trust in not just a single product, but the entire food business.
    Eventually, it becomes a question in consumers’ minds: Were these foods ever safe? By purchasing and consuming these types of products, have I already done some kind of harm to my family or the planet? For food manufacturers, it will mean damaged consumer trust and lower sales for everyone. And this isn’t just supposition. A recent study found that absence claims labels can create a stigma around foods even when there is no scientific evidence that they cause harm.
    It’s clear that food manufacturers must tread carefully when it comes to using absence claims. In addition to the likely negative long-term impact on sales, this verbal trick sends a message that innovations in farming and food processing are unwelcome, eventually leading to less efficiency, fewer choices for consumers, and ultimately, more costly food products. If we allow this kind of labeling to continue, we will all lose. [br] What point does the author make about non-GMO labels?
选项 A、They are increasingly attracting customers’ attention.
B、They create lots of trouble for GMO food producers.
C、They should be used more for vegetables and milk.
D、They cause anxiety about food among consumers.
答案 D
解析 根据题干中的信息词non-GMO labels，答案线索可以定位到第三段。第三段给出了两个产品被贴上“非转基因”标签的例子，最后一句提到“这是另一种引发人们对食品的不必要恐惧的标签”，也就是说，非转基因标签引起消费者对食品的不必要的焦虑，和选项D的表述一致，故为正确答案。其他三个选项在文中都没有相关信息支持，故均排除。
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