首页
登录
职称英语
In recent years, the food industry has increased its use of labels. Whether
In recent years, the food industry has increased its use of labels. Whether
游客
2024-03-08
14
管理
问题
In recent years, the food industry has increased its use of labels. Whether the labels say ’non-GMO (非转基因的)’ or ’no sugar,’ or ’zero carbohydrates’, consumers are increasingly demanding more information about what’s in their food. One report found that 39 percent of consumers would switch from the brands they currently buy to others that provide clearer, more accurate product information. Food manufacturers are responding to the report with new labels to meet that demand, and they’re doing so with an eye towards giving their products an advantage over the competition, and bolstering profits.
This strategy makes intuitive sense. If consumers say they want transparency, tell them exactly what is in your product. That is simply supplying a certain demand. But the marketing strategy in response to this consumer demand has gone beyond articulating what is in a product, to labeling what is NOT in the food. These labels are known as "absence claims" labels, and they represent an emerging labeling trend that is detrimental both to the consumers who purchase the products and the industry that supplies them.
For example, Hunt’s put a "non-GMO" label on its canned crushed tomatoes a few years ago—despite the fact that at the time there was no such thing as a GMO tomato on the market. Some dairy companies are using the "non-GMO" label on their milk, despite the fact that all milk is naturally GMO-free, another label that creates unnecessary fear around food.
While creating labels that play on consumer fears and misconceptions about their food may give a company a temporary marketing advantage over competing products on the grocery aisle, in the long term this strategy will have just the opposite effect: by injecting fear into the discourse about our food, we run the risk of eroding consumer trust in not just a single product, but the entire food business.
Eventually, it becomes a question in consumers’ minds: Were these foods ever safe? By purchasing and consuming these types of products, have I already done some kind of harm to my family or the planet? For food manufacturers, it will mean damaged consumer trust and lower sales for everyone. And this isn’t just supposition. A recent study found that absence claims labels can create a stigma around foods even when there is no scientific evidence that they cause harm.
It’s clear that food manufacturers must tread carefully when it comes to using absence claims. In addition to the likely negative long-term impact on sales, this verbal trick sends a message that innovations in farming and food processing are unwelcome, eventually leading to less efficiency, fewer choices for consumers, and ultimately, more costly food products. If we allow this kind of labeling to continue, we will all lose. [br] What point does the author make about non-GMO labels?
选项
A、They are increasingly attracting customers’ attention.
B、They create lots of trouble for GMO food producers.
C、They should be used more for vegetables and milk.
D、They cause anxiety about food among consumers.
答案
D
解析
根据题干中的信息词non-GMO labels,答案线索可以定位到第三段。第三段给出了两个产品被贴上“非转基因”标签的例子,最后一句提到“这是另一种引发人们对食品的不必要恐惧的标签”,也就是说,非转基因标签引起消费者对食品的不必要的焦虑,和选项D的表述一致,故为正确答案。其他三个选项在文中都没有相关信息支持,故均排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3514761.html
相关试题推荐
A、Thecauseoftheice-agecycle.B、Thedurationofanice-agecycle.C、Whether
A、Thecostofgrowingtobaccoincreased.B、Manypeoplebegantogiveupsmoking.
[originaltext]Theproblemofleisureisnew.Untilveryrecenttimespeople
A、Thematerialsforindoorplumbinghavebeenimproved.B、Thehousesrecentlybu
Britishdoctorsaretolaunchamajorclinicaltrialtoinvestigatewhether
C根据的research、inrecentyears和teacherquality定位到C段。该段说,真正有区别的,比班级规模和教科书、教学方法甚至课程设
[originaltext]Manystudieshavebeenmaderecentlyabouthandpreferencein
[originaltext]Despitetherecentgrowthinthenumberofdivorces,peoplei
[originaltext]W:Attheageoffortyyougaveupagoodjobinindustrytodow
[originaltext]W:Attheageoffortyyougaveupagoodjobinindustrytodow
随机试题
AccordingtotheAmericanCollegeHealthAssociation’smostrecentannualna
Whichofthefollowingitalicizedpartsisasubjectclause(主语从句)?(2011)A、Itis
[originaltext][16]America’snationalsymbol,thebaldeagle,almostwentextin
驾驶机动车在高速公路减速车道行驶时,以下做法正确的是什么?()A.可以超车
某地下工程为一般战备工程,其任意100㎡防水面积上漏水点不超过7处,则其防水等级
买断式回购以净价交易,全价结算,可选择的结算方式不包括()。A.券款对付 B
看起来生活好像总是如此的不公平。但即便是这样,没有谁因此占了谁的便宜,每一个人都
短短几天内,四大名著“假想微博体”爆红网络。如果以2006年“馒头血案”为原点,
某电子竞技决赛采用五局三胜制,甲、乙两队进行激烈交战后,甲队率先来到了赛点局,此
发包人应在收到承包人的签证报告()内给予确认或提出修改意见,否则视为该签证报告已
最新回复
(
0
)