首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2024-03-07
38
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of PayPal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
Questions 23 to 25 are based on the recording you have just heard.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、Those having a taste or smell component.
B、Products potentially embarrassing to buy.
C、Those that require very careful handling.
D、Services involving a personal element.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3512323.html
相关试题推荐
[originaltext]AnAmericanresearcherwhostudied600millionairesfoundhow
[originaltext]AnAmericanresearcherwhostudied600millionairesfoundhow
[originaltext]Thereareprobablyteamsyou’veworkedwithbutyouneverwan
[originaltext]Appeartobesubmissive,humble,gratefulandundemanding;sh
[originaltext]Appeartobesubmissive,humble,gratefulandundemanding;sh
[originaltext]Arecentstudyoverturnedwhatwethinkweknowaboutlying.
[originaltext]Arecentstudyoverturnedwhatwethinkweknowaboutlying.
[originaltext]Researchershaveidentifiedapotentnewantibioticcompound
[originaltext]M:InthisepisodeofMoneyTalks,ourguestisMollySanders,a
[originaltext]M:InthisepisodeofMoneyTalks,ourguestisMollySanders,a
随机试题
Completethenotesbelow.WriteNOMORETHANTHREEWORDSAND/ORANUMBERforeac
Shestartedinthebathroom.Sheputtheshavingbrush,thedisposablerazor,
Americansarestillchucklingaboutthe"pantssuit".Aman—ajudge,noless
北京的天坛(theTempleofHeaven)建于明代永乐年间,与紫禁城差不多同时完工(1420年)。永乐皇帝由南京迁都北京,他所做的一件重要的事就
题目的左边4个图形呈现一定的规律。根据这种规律,你需要在右边所给出的备选答案中选
下列不属于绩效审计中的定性分析方法的是:A、内容分析法 B、程序分析法
评价指标“表观分布容积”可用英文缩写表示为A.CL B.Cmax C.AUC
教师职业倦怠的核心成分不包括()。A.情绪衰竭 B.去人性化 C.发展动力缺
关于义务教育,以下说法错误的是( )。A.妨碍义务教育实施,造成重大社会影响的
甲与乙签订了一份合同,约定由丙向甲履行债务,现丙履行债务的行为不符合合同的约定,
最新回复
(
0
)