首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-03-06
6
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】________on the efficient production of goods, and then relied on " persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then【C2】________ them into money. Marketing, on the other hand,【C3】________that emphasis is placed on the wants of consumers. It begins with analyzing the【C4】________and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer【C5】________is known as the marketing concept. It simply means that instead of trying to sell whatever is easier to produce, the makers first try to find out what the consumer wants to buy and then go about making it【C6】________for purchase. Every step—design, production,【C7】________, promotion—is made according to consumer demand. This concept does not mean that consumer satisfaction is【C8】________to profit in a company.
There are always two sides to every business activity—the firm and the consumer—and each must be satisfied before trade【C9】________. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. When Coca Cola changed the flavor of its drink in mid-1985, the non-acceptance by a【C10】________portion of the public brought about a quick restoration of the Classic Coke. This is a good example of the importance of satisfying consumers.
A) approach F) distribution K) preferences
B) automatically G) implies L) primarily
C) available H) obligation M) prior
D) contribution I) occurs N) qualify
E) convert J) overall O) significant [br] 【C8】
选项
答案
M
解析
形容词辨析题。空格位于is之后,可以判定应填入一个形容词。根据下文提到的each must be satisfied(双方都要满意才行)可以看出,消费者的利益并不优先于公司利益,prior to的意思是“先于……”,所以选M。
转载请注明原文地址:https://tihaiku.com/zcyy/3511556.html
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
[originaltext]Inordertohaveamoresatisfactoryunderstandingofwhatis
[originaltext]Inordertohaveamoresatisfactoryunderstandingofwhatis
Weconsideritnecessarythat__________(应调整仪器)eachtimeitused.theinstruments
随机试题
DictationListentothepassage.Forquestions21-25,fillintheblankswith
Comparativelyfewfresh-waterspeciesoffishesarelimitedintheirdistrib
根据《中华人民共和国招投标法》中关于招投标程序的规定,()是错误的。A.中标单
商业银行的监事会由()组成。A.职工代表出任的监事 B.股东大会选举的外部监
甲上市公司2014年净利润为6000万元,投资收益为1000万元,与筹资活动相关
A. B. C. D.
药用部位为花蕾,并含有大量挥发油成分的药材是A.金银花 B.旋覆花 C.蒲黄
1922年,在北洋军阀统治下,留美派主持的全国教育联合会以美国学制为蓝本,颁布了
企业发行企业债券必须符合的条件是()。 A.企业规模达到国家规定的要求 B
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
最新回复
(
0
)