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Television is an attractive advertising medium in that______. [br] Out-of-home a
Television is an attractive advertising medium in that______. [br] Out-of-home a
游客
2024-03-06
54
管理
问题
Television is an attractive advertising medium in that______. [br] Out-of-home advertising has become more effective because______.
选项
A、billboards can be replaced within two hours
B、consumers travel more now than ever before
C、such ads have been made much more attractive
D、the pace of urban life is much faster nowadays
答案
B
解析
参见“Out-of-home advertising”部分第二、三、四句:Many consumers today don’t sit at home...Using billboards,newsstands,and bus shelters for advertising is an effective way of reaching these in-the-go(流动的)consumers. Many consumers travel longer distances to and from work...由此可知,今天的消费者流动性较大,花较长时间在上下班的路上,广告牌、报摊、公交车候车棚等处的户外广告因此变得更有效。
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