首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-03-02
14
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eyeontheconsumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] In discussing the marketing concept, the author focuses on ______.
选项
A、its main characteristic
B、its social impact
C、its possible consequence
D、its theoretical basis
答案
A
解析
主旨题。本题考的是全文的大意。对于选项B)、C)、D),“社会影响力”、“可能的后果”和“理论基础”,原文都没有提及。只有选项A),“营销的主要特点”符合原文,作者正是通过对比“营销”和“销售”的差别来告诉我们“营销”的主要特点是什么。所以应选A)。
转载请注明原文地址:https://tihaiku.com/zcyy/3498620.html
相关试题推荐
【B1】[br]【B16】A、enforcementB、overspendingC、misunderstandingD、misuseD此处缺少一个意
【B1】[br]【B15】A、attractionB、attentionC、conceptionD、investigationB本题考查的是词义辨析
Iamafraid_____________(你误解了我).ofyourmisunderstandingme/thatyoumisunderst
[originaltext]M:MissBarnes,Iunderstandthatyouarequitting.W:That’srig
[originaltext]M:MissBarnes,Iunderstandthatyouarequitting.W:That’srig
[originaltext]M:MissBarnes,Iunderstandthatyouarequitting.W:That’srig
【B1】[br]【B2】A、notionsB、noticeC、noteD、conceptA近义词比较。notionn.概念,观念,主张,打算,想法
【B1】[br]【B14】A、understandableB、OKC、irrationalD、riskyC逻辑分析题。根据并列连词and之后的ine
[originaltext]Whenyouhaveadogitisnecessarytocareforitverycarefully
[originaltext]W:Justafewremindersarenecessarybeforeyouclimbin.First,
随机试题
[originaltext]IfyouplantoremainintheUnitedStatesforanylengthof
A.上皮增生伴有异常增生 B.上皮基底细胞液化变性及基底膜界限不清 C.上皮
慢性肺结核纤维组织增生可引起A.喉、肠结核 B.支气管扩张症 C.脓气胸
痞满以下列何项症状为主症A.胃脘满闷 B.胃脘疼痛 C.胸脘痞闷 D.脘闷
下列说法正确的是A.厚片的厚度为5~10mmB.单门是指具有一个侧枝的梅花鹿茸C
A.“三多,一少” B.呼吸加深、加快,呼出气有烂苹果味 C.对称性肢体隐痛
2020年1-12月份,全市固定资产投资3815.36亿元,同比增长6.1%。房
关于渎职罪,下列哪些选项是正确的?()(2017年)A.省渔政总队验船师郑某,
(2020年真题)某电器生产企业,2019年销售电器取得不含税收入15000万元
共用题干 女性,48岁。发作性剑突下及右上腹绞痛3天,伴有寒战,半年前类似发作
最新回复
(
0
)