首页
登录
职称英语
Most economists believe that advertising has a positive impact on the econom
Most economists believe that advertising has a positive impact on the econom
游客
2024-02-28
37
管理
问题
Most economists believe that advertising has a positive impact on the economy because it stimulates demand for products and services, strengthening the economy by promoting the sale of goods and services. Manufacturers know that advertising can help sell a new product quickly, enabling them to recover the costs of developing new products. By stimulating the development of new products, advertising helps increase competition. Many economists believe that increased competition leads to lower prices, thereby benefiting consumers and the economy as a whole. These economists also argue that by interesting consumers in purchasing goods, advertising enables manufacturers and others to sell their products in larger quantities.
Other economists, however, believe that advertising is wasteful. They argue that the cost of advertising adds to the cost of goods and that most advertising simply encourages consumers to buy one brand rather than another. According to this view, advertising, simply moves sales from one company to another, rather than increasing sales overall and thereby benefiting the economy as a whole. Advertising
can have wide-ranging repercussions (反响) on a society. Some critics suggest that advertising promotes a materialistic way of life by leading people to believe that happiness is achieved by purchasing products. They argue that advertising creates a consumer culture in which buying exciting new products becomes the foundation of file society’s values, pleasures, and goals.
Other critics express concern over the way advertising has affected women and racial minority groups. Ads in the 1950s depicted women primarily as decoration or sex objects. Although millions of women worked outside the home in the 1960s, ads continued to focus on their role as homemakers. Whether owing to the feminist movement or to women’s increasing economic power, after the 1960s it became more common to see women depicted in professional roles. The way advertising has depicted racial minorities has also been harmful. Due to the influence of the civil rights movement, however, advertisers by the 19g0s had begun to depict African Americans as students, professionals, or business people. However, many African American organizations and community activists continue to object to the way that alcohol and tobacco companies have seemingly targeted low-income minority communities with a heavy preponderance (优势) of outdoor advertising for their products. [br] The reason why advertising is wasteful is that ______.
选项
A、the cost of advertising acids to the cost of consumers
B、the cost of advertising adds to the cost Of goods
C、advertising encourages consumers to buy a brand
D、advertising simply moves sales
答案
B
解析
答案在第二段的第二句话“They argue that the cost of advertising adds to the cost of goods.”意为“他们认为广告的费用增加了商品的成本”,所以是一种浪费。
转载请注明原文地址:https://tihaiku.com/zcyy/3491147.html
相关试题推荐
Mosteconomistsbelievethatadvertisinghasapositiveimpactontheeconom
Mosteconomistsbelievethatadvertisinghasapositiveimpactontheeconom
Mosteconomistsbelievethatadvertisinghasapositiveimpactontheeconom
Advertisingisaformofcommercialmasscommunicationdesignedto【C1】______
Advertisingisaformofcommercialmasscommunicationdesignedto【C1】______
Advertisingisaformofcommercialmasscommunicationdesignedto【C1】______
Advertisingisaformofcommercialmasscommunicationdesignedto【C1】______
Advertisingisaformofcommercialmasscommunicationdesignedto【C1】______
Advertisingisaformofcommercialmasscommunicationdesignedto【C1】______
Advertisingisaformofcommercialmasscommunicationdesignedto【C1】______
随机试题
ThedoctoradvisedthatMr.Malan()anoperationrightawaysoastosavehisli
关于水平布线的说法,不正确的有()A.水平布线的通道分为暗管预埋、墙面引线、
中间段照明与洞外亮度有关。()
导游人员为游客提供讲解服务的主要形式有( )。A.途中导游讲解 B.现场导游
收入中所占的比重一般在55%以上,在中国则不到42%,并呈现逐年下降的趋势,这给
A.蛛网膜下腔出血 B.短暂性脑缺血发作 C.脑栓塞 D.脑出血 E.脑
建安工程保险中,被保险人的索赔时效是()。A.自保险合同生效之日起,不超过2年
患者男性,37岁,素喜饮酒,日饮白酒2两,1月来脘腹不适,胃镜活检示:慢性萎缩性
关于预制混凝土楼梯工程量计量的说法,正确的是()。A.以立方米计量,按设计
发生应激性溃疡最常见的部位是( )。A.十二指肠 B.空肠 C.口腔 D
最新回复
(
0
)