首页
登录
职称英语
By the time the Olympics begin in Atlanta this summer, the business world wi
By the time the Olympics begin in Atlanta this summer, the business world wi
游客
2024-02-25
47
管理
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event. [br] Companies use their Olympic sponsorship to ______.
选项
答案
promote the sales of their products
解析
推理判断题。结合全文的意思,公司赞助奥运会的目的不是为别的,就是为了能够促销自己的产品。综合第三段后半分的内容,很容易得出此答案。另外,根据常识我们也很容易得出答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3482114.html
相关试题推荐
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
Thisisasummervillagemainly,anditisunusualtoseelightsinthehous
Thisisasummervillagemainly,anditisunusualtoseelightsinthehous
Thisisasummervillagemainly,anditisunusualtoseelightsinthehous
随机试题
[originaltext]Now,listentoPartTwooftheinterview.M:OK,we’vegotalot
SydneyOperaHousemustbeoneofthemostrecognizableimagesofthemodem
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtoutthe
关于钢结构构件防腐蚀设计,下述说法不正确的是( )。A.不需考虑环保节能 B
(一)资料 2017年3月,某审计组对丙公司2016年度财务收支进行了审计
A.半夏厚朴汤 B.良附丸合正气天香散 C.柴胡疏肝散 D.枳实导滞丸
继承权可以通过()方式取得。A:法律规定 B:转让 C:遗嘱 D:赠与
按运输方式的不同,商品运输计划可分为()等。 A.托盘运输计划 B.航
商业银行信贷人员在受理客户借款申请后,通过初次面谈了解客户贷款需求状况时,除了了
办理贷款重组的条件是()。A.借款企业出现财务恶化或其它原因而出现还款困难
最新回复
(
0
)