2. 职称英语
  3. Advertising is a form of selling. For thousands of years there have been ind

Advertising is a form of selling. For thousands of years there have been ind

游客2024-02-20  17
问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy the food they have produced or the goods they have made or the services they can【C2】______.
    But in the 19th century the mass production of goods【C3】______from the Industrial Revolution made person-to-person selling【C4】______. The mass distribution of goods that【C5】______the development of the railway and highway made person-to-person selling too slow and【C6】______. At the same time, mass communication — first newspapers and magazines then radio and television — made mass selling through【C7】______possible.
    The objective of any advertisement is to【C8】______people that it is in their best【C9】______to take the action the advertiser is recommending. The action【C10】______be to purchase a product or to use a service, vote for a political candidate or【C11】______to join the Army.
    Advertising as a【C12】______developed first and most rapidly in the United States, the country that uses it to the greatest【C13】______. In 1980 advertising expenditures in the US exceeded 55 billion dollars or【C14】______2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【C15】______advertising.
    【C16】______advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as【C17】______. Some of those economies are passed along to the purchaser so that the cost of a product sold【C18】______through advertising is usually far【C19】______than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【C20】______for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers. [br] 【C7】
选项 A、marketing
B、advertising
C、salespeople
D、agents
答案 B
解析 语义衔接题。空前的销售方式(mass selling)应以本句中提到的报纸等大众媒介为依托，大众媒介的作用就是传播消息，由此可知，此处是说通过广告来销售，故答案为[B]advertising“广告”。下文提到的advertising brings…mass selling to the manufacturer以及product sold…through advertising对本题有提示作用。[A]marketing“营销”、[C]salespeople“销售人员”、[D]agents“代理商”均与文意不符。
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