首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been ind
Advertising is a form of selling. For thousands of years there have been ind
游客
2024-02-20
17
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy the food they have produced or the goods they have made or the services they can【C2】______.
But in the 19th century the mass production of goods【C3】______from the Industrial Revolution made person-to-person selling【C4】______. The mass distribution of goods that【C5】______the development of the railway and highway made person-to-person selling too slow and【C6】______. At the same time, mass communication — first newspapers and magazines then radio and television — made mass selling through【C7】______possible.
The objective of any advertisement is to【C8】______people that it is in their best【C9】______to take the action the advertiser is recommending. The action【C10】______be to purchase a product or to use a service, vote for a political candidate or【C11】______to join the Army.
Advertising as a【C12】______developed first and most rapidly in the United States, the country that uses it to the greatest【C13】______. In 1980 advertising expenditures in the US exceeded 55 billion dollars or【C14】______2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【C15】______advertising.
【C16】______advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as【C17】______. Some of those economies are passed along to the purchaser so that the cost of a product sold【C18】______through advertising is usually far【C19】______than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【C20】______for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers. [br] 【C7】
选项
A、marketing
B、advertising
C、salespeople
D、agents
答案
B
解析
语义衔接题。空前的销售方式(mass selling)应以本句中提到的报纸等大众媒介为依托,大众媒介的作用就是传播消息,由此可知,此处是说通过广告来销售,故答案为[B]advertising“广告”。下文提到的advertising brings…mass selling to the manufacturer以及product sold…through advertising对本题有提示作用。[A]marketing“营销”、[C]salespeople“销售人员”、[D]agents“代理商”均与文意不符。
转载请注明原文地址:https://tihaiku.com/zcyy/3468050.html
相关试题推荐
[originaltext]M:Hello,CampusDaily,advertisingdepartment.ThisisMarkspea
[originaltext]M:Hello,CampusDaily,advertisingdepartment.ThisisMarkspea
TheInternetInNovember2005,thousandsofgovernmen
TheInternetInNovember2005,thousandsofgovernmen
TheInternetInNovember2005,thousandsofgovernmen
TheInternetInNovember2005,thousandsofgovernmen
TheInternetInNovember2005,thousandsofgovernmen
ThousandsofEnglishwords____________(源自拉丁文).derivefromLatin考点是动词词组derive
Theearthquakeleftthousandsofpeople____________(急需要医疗照顾).inurgentneedof
FromTaiwantoAlgeria,thousandsofforeigners【S1】______toU.S.universitie
随机试题
Itisreportedthatthefactory’snewassemblyline___________nextyearwilli
A、Becausetheselanguagesareusedonlyinremoteareas.B、Becausetheofficial
教师是学生集体的领导者,是纪律的监督、维持者,所以说教师可以担当起()。A.育
蒲黄止血的有效成分可能是A:生物碱B:黄酮类C:挥发油D:有机酸E:多糖
(2017年真题)关于资本金现金流量表的说法,正确的是()。A.把所有投资均视
劳动法律事件包括()A:企业破产 B:劳动者死亡 C:劳动争议 D:战争
在一个生物个体的几乎所有细胞中持续表达的一类基因被称为A.启动基因 B.管家基
英明公司将其自用的一栋办公楼于2020年1月转换为采用成本模式计量的投资
下列关于煤气意外着火应采取的应急措施,说法正确的是()。A.煤气管道直径在1
逻辑电路和输入A、B的时序波形如图7-60所示,当输出F为高电平的时刻是()。
最新回复
(
0
)