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  3. The recession is taking a serious toll on American retail, but e-commerce co

The recession is taking a serious toll on American retail, but e-commerce co

游客2024-02-13  24
问题     The recession is taking a serious toll on American retail, but e-commerce could emerge as a winner.
    According to a new report by Forrester Research, e-commerce sales (beyond travel) are likely to【C1】______11%, to $156 billion, in 2011. That【C2】______a slowdown from 13% growth last year and 18% in 2009. The major factor【C3】______to the pace shift is, of course,【C4】______consumer confidence.
    But e-commerce’s slowed pace is still far better than the National Retail Federation’s forecasted 0.5% drop in【C5】______retail sales this year.
    That means e-commerce is stealing market shares from【C6】______retail — and fast. 【C7】______Forrester’s estimates, in 2010 e-commerce【C8】______for 5% of all retail sales. In 2012, Forrester thinks e-commerce could have an 8% share.
    One recent factor is that online shopping promises【C9】______to price-sensitive consumers. "The recession is definitely【C10】______more consumers to do their homework before they go and complete a(n)【C11】______." says Forrester analyst Sucharita Mulpuru.
    E-commerce is also somewhat protected because online shoppers【C12】______to be wealthier: about half of all online shopping is done by households that earn more than $75,000 per year, even though they’re just about a third of all households with Internet【C13】______.
    【C14】______not all Internet companies are set to benefit【C15】______. Last month, e-commerce giant eBay【C16】______its first-ever quarterly revenue decline, 【C17】______Amazon reported a sales surge of 18%.
    Smaller players are particularly【C18】______risk. "There are some pretty vicious (恶意的) wars as companies go online to get market shares," says Mulpuru. "The【C19】______I have is that we could go back down the spiral (螺旋) of death from 2001 and 2003, when companies would under-price themselves【C20】______thinking about profitability (盈利)." [br] 【C12】
选项 A、aim
B、happen
C、tend
D、bound
答案 C
解析 语义衔接题。冒号后句子中的that…per year为定语从句，修饰的是households，由此可知，近一半的网购家庭都有钱，这是一种趋势，由此才能说E-commerce is…protected“电子商务在一定程度上是有保障的”，故答案为[C]tend。[B]happen“碰巧”放在此处使得该句的因果关系不成立，故排除。[A]aim意为“瞄准，对准”。[D]bound“一定的，必然的”过于肯定，且前面应有be，故排除。
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