首页
登录
职称英语
Kodak’s decision to file for bankruptcy(破产)protection is a sad, though not u
Kodak’s decision to file for bankruptcy(破产)protection is a sad, though not u
游客
2024-02-09
18
管理
问题
Kodak’s decision to file for bankruptcy(破产)protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to " complacency(自满)," that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate(企业的)culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace. [br] What was Kodak’s fatal mistake?
选项
A、Its blind faith in traditional photography.
B、Its failure to see Fuji Photo’s emergence.
C、Its refusal to sponsor the 1984 Olympics.
D、Its overconfidence in its corporate culture.
答案
C
解析
事实细节题。文章最后一段提到,柯达公司没有寻求成为1984年洛杉矶奥运会的官方胶片赞助商,这是它的一个重大决策失误,而它的竞争对手富士胶片公司却拿到竞标,并由此赢得市场上的永久立足点。所以选项C)为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3434763.html
相关试题推荐
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
______(很多人理所当然地认为)marriageisthegoalofeveryyoungwoman’sinmostthought.Man
Someanimalsarewidelyusedinexperiments______(尽管有些人对此表示反对).eventhoughsome
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
随机试题
Mostpeoplewhotravellongdistancescomplainofjetlag.Jetlagmakesbusin
Intimesofeconomiccrisis,Americansturntotheirfamiliesforsupport.I
Forthoseofusluckyenoughtoalwayshaveenoughfoodandwater,itmaybe
目前中国公务员的职位类别按照其职位性质、特点和管理需要,划分为()A.党政工作类
某公司向银行借款2000万元,年利率为8%,筹资费率为0.5%,该公司适用的所得
下列哪个镇静催眠药能明显缩短快波动眼睡眠期A.水合氯醛B.地西泮C.苯巴比妥D.
A.12.5π平方米 B.25平方米 C.(50-12.5π)平方米 D.
声音可以在固态、液态和气态的介质中传播,传播的速度与介质分子间距有关,分子间距越
委托代理终止的情形包括()。A.代理期间届满或者代理事务完成 B.代理人死亡
我国海港采用的理论深度基准面,为各港口或海域理论上可能达到的( )。A.小潮平
最新回复
(
0
)