2. 职称英语
  3. The mobile phone is a magic device widely used these days. Although it has b

The mobile phone is a magic device widely used these days. Although it has b

游客2024-02-08  43
问题     The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their【C1】______out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a【C2】______that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks last year【C3】_______ to just $1.5 billion worldwide, a fraction of the $ 424 billion global ad market.
    But as the number of eyeballs glued to【C4】______screens multiplies, so too does the mobile phone’s value as a pocket billboard(广告牌). Consumers are【C5】______using their phones for things other than voice calls, such as text messaging, downloading songs and games, and【C6】______the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on mobile phones. All of these activities give advertisers【C7】______options for reaching audiences. During soccer’s World Cup last summer, for example, Adidas used real-time scores and games to【C8】_______ thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25," says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket- you just can’t【C9】______cell phones as an advertising tool." Mobile-phone marketing has become as【C10】______a platform as TV. online or print.
A)accessing F)characters K)patiently
B)amounted G)fresh L)tiny
C)approaching H)ignore M)total
D)attract I)increasingly N)violated
E)casual J)messages O)vital [br] 【C9】
选项
答案 H
解析 空格前为情态动词can’t．后面为名词cellphones，因此空格处需要填动词原形。根据上下文可知．手机广告的功效十分显著。因此我们不能忽视它的作用。再结合备选项可知，ignore“忽视”符合题意．故为答案。
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