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[originaltext] Advertising is the tool that has always been used to convince
[originaltext] Advertising is the tool that has always been used to convince
游客
2024-02-08
22
管理
问题
Advertising is the tool that has always been used to convince the public to buy products. In the beginning, it was a basic and crude tool. Craftsmen cried out to passers-by, telling the quality of their products. Today, newspapers, magazines, radio, and television use a variety of means to introduce the public to many products developed through technology.
The Romans started using recorded advertisements. They smoothed and whitened areas on a wall where advertisements could be written or carved.
In the Middle Ages, people continued to use verbal announcements and written messages, but a new form of advertising, using symbols, was developed as well. Shops displayed a special symbol to indicate what goods or services could be found inside.
The Industrial Revolution caused an explosion in the advertising field. The abundance of luxury goods, coming both from new inventions and from trade with different parts of the world, meant that consumers had to be told more about products than ever before. They had to be persuaded that they needed all these new products and that one product was superior to its many competitors. The buying public was soon being exposed to endless amounts of advertising.
Questions 22 to 25 are based on the passage you have just heard.
22. What is the passage mainly about?
23. How did early craftsmen advertise their products?
24. Who first started using written advertisements?
25. When did advertising first boom?
选项
A、By door to door advertising.
B、By using symbols.
C、By verbal announcements.
D、By written messages.
答案
C
解析
选项均为“By+名词短语或现在分词”开头且其中有advertising和announce—ment,这表明本题可能考查宣传的方式。短文中提到,最初工匠们对路人进行叫卖,告诉他们产品的质量(Craftsmen cried out to passers—by,telling…),也就是说当时的工匠们是通过口头告知(verbal announcements)的方式宣传他们的产品的,故答案为C)。短文中提到不同时期做广告的方式,故听清问题中的early craftsmen是解题的关键。
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