首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-02-02
35
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] We learn from the third paragraph that employees in the American PR industry_____.
选项
A、speak at least one foreign language fluently
B、are ignorant about world geography
C、are not as sophisticated as their European counterparts
D、enjoy reading a great variety of English business publications
答案
C
解析
推理判断题。第3段提到了美国在全球公共竞赛中与其欧洲对手相比落后的三个主要原因:美国人视野较窄,只关心本地的事物,关于世界地理的知识了解不多(但并不是一无所知,因此B不正确);外语流利的人很少(可见A是不正确的);阅读面很窄,只读《华尔街日报》(可见D也不正确)。由此可推断出美国人与其欧洲对手相比,没有那么老练,因此C为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3414646.html
相关试题推荐
[originaltext]Acommunitytheatreisanimportantpartofalmosteverycity
[originaltext]Acommunitytheatreisanimportantpartofalmosteverycity
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
CollegeGraduatesWorkingasCommunityWorkers1.一些大学生选择毕业后去社区工作2.这样做的好处3.我的看法
[originaltext]GPSstandsfortheGlobalPositioningSystem.Itreferstoa
CollegeGraduatesWorkingasCommunityWorkers1.一些大学生选择毕业后去社区工作2.这样做的好处3.我的看法
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
随机试题
大量的期货套利交易在客观上使期货合约之间的价差关系趋于()。A、合理B、缩小C、不合理D、扩大A期货价差套利行为有助于不同期货合约价格之间的合
Weenjoyfinefoodfromthefirsttastetothelast.Similarly,goodwriting
Angeroftenmakesusuncomfortable.It’suncomfortabletowitnessanduncomf
[originaltext]Oneday,Johnwasdoingsomeshoppinginthemarketwhenhen
资料与档案的区别在于来源不同,作用不同,机密程度不同。()
下列有关国家审计报告的表述中,正确的是:A.通常是详式报告,具有法律效力
属于感染性肉芽肿的是()A.风湿性肉芽肿 B.Crohn病上皮样肉芽肿
下列费用中,不属于企业财务费用的是( )。A.审计费 B.利息 C.外汇汇兑
关于连续墙的说法,正确的有()。A.泥浆护壁中泥桨的主要成分是膨润土、掺合物和水
一婴儿诊断为散发性甲状腺功能减低症,不正确的治疗是() A.应终身服用甲状腺片
最新回复
(
0
)