首页
登录
职称英语
When retailers want to entice customers to buy a particular product, they ty
When retailers want to entice customers to buy a particular product, they ty
游客
2024-02-01
10
管理
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded [br] 【C3】
选项
答案
L
解析
空格所在部分缺失谓语动词,同时根据副词often提示,该句时态为一般现在时,主语为consumers,故空格需填入动词,且为原形,后接不定式。候选动词只有struggle和bargain的时态相符。本句要表达的意思是“例如,消费者往往很难意识到加量50%与打六七折其实是等价的。”只有选项L)struggle表示“难于,费力”的意思,因此为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3411757.html
相关试题推荐
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
随机试题
Today’spolicemeninlargecitiesthroughouttheworld【C1】______onmodeminv
ThecapitalofAustraliaisA、Perth.B、Sydney.C、Melbourne.D、Canberra.D澳大利亚的首都为
[originaltext]Goodevening.Iknowmanyofyoustudentsaretheproudowners
某大学拟开发一个用于管理学术出版物(Publication)的数字图书馆系统,
(请作答此空)是对软件中的基本组成单位进行的测试,如一个模块、一个过程等,是最微
个人住房贷款中,在所抵押的住房取得房屋所有权证并办妥抵押登记后,根据合同约定,抵
资源处于衰竭状态的重要野生药材物种是A.黄芪 B.黄柏 C.黄芩 D.羚羊
()是一种常见的参与管理的模式。A.质量监督小组 B.共同设定目标 C
某企业于2020年3月购置一间仓库,于当月办理权属变更登记手续同时取得仓
根据《建设工程施工合同(示范文本)》(GF-2017-0201),可以顺延工期的
最新回复
(
0
)