首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2024-01-30
16
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The word "burnout" (line 3, Para. 5) here refers to the state of_____.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://tihaiku.com/zcyy/3407801.html
相关试题推荐
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
随机试题
DothefollowingstatementsreflecttheopinionsofthewriterintheReadingPa
皮亚杰的认知发展理论中认为,支配心理发展的因素有()A.成熟 B.物理因素
隧道明洞拱背回填必须对称分层夯实,每层厚度不宜大于()。A:10cm B:2
女性,28岁,突然出现尿频、尿痛,进而发热。尿液检查:尿蛋白(+),红细胞5~8
男,24岁,因“急性化脓性阑尾炎合并穿孔,弥漫性腹膜炎”在当地县医院行急诊阑尾切
案例一(17): 求助者:这真的正常吗?如果我告诉你,我们之间有很亲密的行为,
某工程项目建设投资200万元,建成投产后年均收入50万元,年生产经营费用25万元
企业价值链由主体活动和辅助活动构成,下列属于辅助活动的有()。A.采购 B.
建筑工人实名制管理费应计入( )。 A.规费 B.措施项目费 C.其他
投标报价有算术错误的,评标委员会按()原则对投标报价进行修正。A.投标文件中的大
最新回复
(
0
)