首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2024-01-30
23
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The word "burnout" (line 3, Para. 5) here refers to the state of_____.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://tihaiku.com/zcyy/3407801.html
相关试题推荐
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
随机试题
AtatimewhenatoweringpersonalitylikeMme.Curiehascometotheendof
OnthenightofJune8,Iwaswatchinga【B1】______TVshowwithmyfamily.We
BigBlundersfromBigBusinessesInternatio
【S1】[br]【S15】A、inB、forC、asD、atB句型结构判断。在此句中存在着一个并列结构,fordoing...andfordo
驾驶机动车行驶到路口绿灯亮时,拥有优先通行权,可以不给行人或非机动车让行。()
压力容器制成后,应当进行耐压试验。耐压试验分为液压试验、气压试验以及气液组合压力
体育与健康课程的性质……在()中落实“健康第一”指导思想的主要途径A、学校教育
下列关于信息比率与夏普比率的说法有误的是( )。A.夏普比率数值越大,表示单位
砂浆强度等级立方体试件的边长是()mm。A、70 B、70.2 C、70.5
审查期货公司或者客户是否透支交易,应当以()规定的保证金比例为标准。A.期货交
最新回复
(
0
)