首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2024-01-30
15
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The word "burnout" (line 3, Para. 5) here refers to the state of_____.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://tihaiku.com/zcyy/3407801.html
相关试题推荐
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
随机试题
建筑施工总承包特级资质企业应配备相关专业的专职安全管理人员不少于6人。()
关于发病率与患病率下列说法错误的是()A.两者均为表达疾病频率的指标 B.
(2017年真题)下列通过基金从业资格考试的人员,可以从事基金销售活动的是(
关于小儿生长发育规律,错误的是A.由上而下 B.由粗到细 C.由初级到高级
患儿男,8岁。因发热、颜面水肿就诊,自述头痛、头晕、乏力。体检:体温39℃,脉搏
如果飞行员严格遵守操作规程,并且飞机在起飞前经过严格的例行技术检验,那么,飞机就
非周期信号的频谱是:A.离散的 B.连续的 C.高频谐波部分是离散的,低频谐
在货币均衡分析中,用来描述在货币市场均衡状态下收入和利率之间相互关系的曲线是(
(2019年真题)投资项目是否具有财务可行性,完全取决于该项目在整个寿命周期内获
某施工单位承担一台大型压缩机和一台配套的燃气轮机的吊装任务,压缩机单重为82t,
最新回复
(
0
)