首页
登录
职称英语
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
游客
2024-01-28
6
管理
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners, began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction "Whatever the cost, don’t sacrifice taste". The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, " We benefited from low expectations. The products were much better than people thought they would be. " This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors’ but also suggested freshness and richness in vitamins.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、Taking up exercises after recovery.
B、Producing tasty healthy frozen food.
C、Finding new ways to cure heart disease.
D、Going on a diet upon leaving the hospital.
答案
B
解析
短文中提到,当查尔斯·哈柏因为心脏病发作而躺在医院康复时,他想象着一排健康美味的冷冻食品,故答案为B)。
转载请注明原文地址:https://tihaiku.com/zcyy/3402122.html
相关试题推荐
[originaltext]M:Well,didyouenjoyit?W:Yes,IenjoyitmuchmorethatIth
[originaltext]M:Well,didyouenjoyit?W:Yes,IenjoyitmuchmorethatIth
[originaltext]Andorra,oneofthesmallestcountriesintheworld,islocat
[originaltext]Andorra,oneofthesmallestcountriesintheworld,islocat
[originaltext]TodayI’mgoingtotalkabouttents.Campingisstilloneof
[originaltext]Scientistsunderstandhowtwinsareborn.Nowthough,theyar
[originaltext]M:Cheers,Shirley.W:Cheers,Paul.Whatalovelyplaceforabu
[originaltext]M:Cheers,Shirley.W:Cheers,Paul.Whatalovelyplaceforabu
[originaltext]M:Doyouthinkthere’sdiscriminationagainstwomeninEnglandto
[originaltext]M:Doyouthinkthere’sdiscriminationagainstwomeninEnglandto
随机试题
[originaltext]Twenty-fiveyearsago,RayAnderson,asingleparentwithao
Thepolarvortex(极地旋风)currentlysweepingacrosstheNorthAmericancontine
[originaltext]M:Hello.W:Hello,Sam.ThisisEmmaRobert.Sorrytobotheryou
"CollegeCampus"[img]2012q1/ct_etoefm_etoeflistz_1159_20121[/img][br]Whatis
基础代谢率的常用计算公式为()。A.脉率×脉压-111 B.脉率+脉压-11
无论西方政治精英们多么不情愿,全民公投最后以微弱优势确定英国退出欧盟。这一件事件
下列()情形下,企业应办理注销税务登记。A.改变纳税人名称 B.改变法定代表
发票管理办法规定,对虚开发票的,由税务机关没收违法所得;虚开金额在1万元以下的
水泵的设备功率应取()。A.20kW;B.40kW;C.60kW
下列不属于措施项目费计算方法的是()。A、实物量法 B、综合单价法 C、参
最新回复
(
0
)