首页
登录
职称英语
[originaltext] (25)The British are supposed to be famous for laughing at th
[originaltext] (25)The British are supposed to be famous for laughing at th
游客
2024-01-28
16
管理
问题
(25)The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost.(22)When Ratner took over his father’s chain of 130 jewelry shops in 1984, he introduced a very clear company policy. He decided that his shops should sell downmarket products at the lowest possible prices. It was a great success. The British public loved his cheap gold earrings and his tasteless silver ornaments. By 1991, Ratner’s company had 2,400 shops and it was worth over 680 million pounds. But in April of that year, Gerald Ratner made a big mistake.(23)At a big meeting of top British businesspeople, he showed up and explained the secret of his success. "People say ’ How can we sell our goods for such a low price?’ I say ’ Because they are absolute rubbish. ’ " His audience roared with laughter. But the British newspapers and the British public were not so amused.(24)People felt insulted and stayed away from Ratner’s shops. Sales fell and 6 months after his speech, Ratner’s share price had fallen by 42% . The following year, things got worse and Gerald Ratner was forced to resign. By the end of 1992, he lost his company, his career and his house. Even worse, 25,000 of his employees had lost their jobs.(25)It had been a very expensive joke.
22. What did Gerald Ratner decide to do when he took over his father’s shops?
23. On what occasion did Gerald Ratner explain the secret of his success?
24. How did people feel when they learned of Gerald Ratner’s remarks?
25. What does the story of Gerald Ratner suggest?
选项
A、Cut down production cost.
B、Sell inexpensive products.
C、Specialise in gold ornaments.
D、Refine the taste of his goods.
答案
B
解析
短文提到,拉特纳在1984年接管了父亲的珠宝连锁店后,决定以最低的价格卖出低档产品,选项B)中sell inexpensive products是原文sell downmarket products的同义转述,故B)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3402058.html
相关试题推荐
[originaltext]Manisalandanimal,butheisalsocloselytiedtothesea.
[originaltext]ForalongtimeAmericanspreferredthingswhichweremasspr
[originaltext]ForalongtimeAmericanspreferredthingswhichweremasspr
[originaltext]ThomasTommyCarterisaplantscientistinNorthCarolinaHe
[originaltext]ThomasTommyCarterisaplantscientistinNorthCarolinaHe
[originaltext]ThomasTommyCarterisaplantscientistinNorthCarolinaHe
[originaltext]M:Isthistableinthecornerokay?W:Sure,wecansithere.Be
[originaltext]M:Ihavebeenwaitinghereintheconferenceroomfortenminute
[originaltext]Twitterhaschangeditspolicyandistakingstepstoidentif
[originaltext]Twitterhaschangeditspolicyandistakingstepstoidentif
随机试题
新凯恩斯主义与新古典宏观经济学的总供给曲线的形状有什么不同?为什么不同?这种不同
A.在正常咀嚼运动中,咀嚼食物的力大约只为牙周组织所能支持的力量的一半,而在牙周
某混凝土试块强度值不满足规范要求,但经法定检测单位对混凝土实体强度经过法定检测后
基本心理过程是( )过程。A.情感 B.认识 C.意志 D.感知
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A
轨迹应为:A.直线 B.圆 C.拋物线 D.直线与圆连接
外用可发泡的有A.大蒜 B.毛茛 C.斑蝥 D.白芥子
抗病毒药不包括()A.碘苷 B.氟尿嘧啶 C.阿糖腺苷 D.阿昔洛韦
对于大型工程为了检验承包人的设计、设备选型和运行情况等是否满足合同约定,会在缺陷
关于契税的说法,不正确的是( )。A.房屋买卖的承受单位和个人为契税的纳税人
最新回复
(
0
)