首页
登录
职称英语
[originaltext] (25)The British are supposed to be famous for laughing at th
[originaltext] (25)The British are supposed to be famous for laughing at th
游客
2024-01-28
58
管理
问题
(25)The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost.(22)When Ratner took over his father’s chain of 130 jewelry shops in 1984, he introduced a very clear company policy. He decided that his shops should sell downmarket products at the lowest possible prices. It was a great success. The British public loved his cheap gold earrings and his tasteless silver ornaments. By 1991, Ratner’s company had 2,400 shops and it was worth over 680 million pounds. But in April of that year, Gerald Ratner made a big mistake.(23)At a big meeting of top British businesspeople, he showed up and explained the secret of his success. "People say ’ How can we sell our goods for such a low price?’ I say ’ Because they are absolute rubbish. ’ " His audience roared with laughter. But the British newspapers and the British public were not so amused.(24)People felt insulted and stayed away from Ratner’s shops. Sales fell and 6 months after his speech, Ratner’s share price had fallen by 42% . The following year, things got worse and Gerald Ratner was forced to resign. By the end of 1992, he lost his company, his career and his house. Even worse, 25,000 of his employees had lost their jobs.(25)It had been a very expensive joke.
22. What did Gerald Ratner decide to do when he took over his father’s shops?
23. On what occasion did Gerald Ratner explain the secret of his success?
24. How did people feel when they learned of Gerald Ratner’s remarks?
25. What does the story of Gerald Ratner suggest?
选项
A、Cut down production cost.
B、Sell inexpensive products.
C、Specialise in gold ornaments.
D、Refine the taste of his goods.
答案
B
解析
短文提到,拉特纳在1984年接管了父亲的珠宝连锁店后,决定以最低的价格卖出低档产品,选项B)中sell inexpensive products是原文sell downmarket products的同义转述,故B)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3402058.html
相关试题推荐
[originaltext]Manisalandanimal,butheisalsocloselytiedtothesea.
[originaltext]ForalongtimeAmericanspreferredthingswhichweremasspr
[originaltext]ForalongtimeAmericanspreferredthingswhichweremasspr
[originaltext]ThomasTommyCarterisaplantscientistinNorthCarolinaHe
[originaltext]ThomasTommyCarterisaplantscientistinNorthCarolinaHe
[originaltext]ThomasTommyCarterisaplantscientistinNorthCarolinaHe
[originaltext]M:Isthistableinthecornerokay?W:Sure,wecansithere.Be
[originaltext]M:Ihavebeenwaitinghereintheconferenceroomfortenminute
[originaltext]Twitterhaschangeditspolicyandistakingstepstoidentif
[originaltext]Twitterhaschangeditspolicyandistakingstepstoidentif
随机试题
______thathehas,hiddenawaysomewhere,acollectionofmagnificentpearls.A、
CeaseFireinUkraineA)SeparatistleadersinUkrain
运输通道形成后,又会产生综合交通效应,下列说法错误的是( )。A.促进土地的综
施工进度计划是指在施工方案的基础上,根据规定工期和技术物质供应条件,遵循工程的施
丁卡因A.局麻作用弱 B.为酰胺类局麻药 C.毒性大 D.不宜用于表面麻醉
针对最近网络上爆出的裸贷事件及大量的信息泄露,谈谈你的看法?
呕吐之食滞胃脘的治法是()。A.温中化饮,和胃降逆 B.消食化痰,和胃降
炒炭需要注意的是A.质地疏松的花、花粉、叶、全草类药物可用中火 B.质地坚实的
建设工程项目总概算是以整个建设工程项目为对象,确定从()的全部建设费用的文件。
(2019年真题)用于保证承包人能够按合同规定进行施工,合理使用发包人已支付的全
最新回复
(
0
)