首页
登录
职称英语
Textbooks represent an 11 billion dollar industry, up from $ 8 billion in 201
Textbooks represent an 11 billion dollar industry, up from $ 8 billion in 201
游客
2024-01-23
6
管理
问题
Textbooks represent an 11 billion dollar industry, up from $ 8 billion in 2014. Textbook publisher Pearson is the largest publisher—of any kind—in the world.
It costs about $ 1 million to create a new textbook. A freshman textbook will have dozens of contributors, from subject-matter experts through graphic and layout artists to expert reviewers and classroom testers. Textbook publishers connect professors, instructors and students in ways that alternatives, such as open e-textbooks and open educational resources, simply do not. This connection happens not only by means of collaborative development, review and testing, but also at conferences where faculty regularly decide on their textbooks and curricula for the coming year.
It is true that textbook publishers have recently reported losses, largely due to students renting or buying used print textbooks. But this can be chalked up to the excessively high cost of their books—which has increased over 1,000 percent since 1977. A restructuring of the textbook industry may well be in order. But this does not mean the end of the textbook itself.
While they may not be as dynamic as an iPad, textbooks are not passive or lifeless. For example, over the centuries, they have simulated (模拟) dialogues in a number of ways. From 1800 to the present day, textbooks have done this by posing questions for students to answer inductively (归纳性地). That means students are asked to use their individual experience to come up with answers to general questions. Today’s psychology texts, for example, ask: "How much of your personality do you think you inherited?" while ones in physics say: "How can you predict where the ball you tossed will land?"
Experts observe that "textbooks come in layers, something like an onion." For an active learner, engaging with a textbook can be an interactive experience. Readers proceed at their own pace. They "customize" their books by engaging with different layers and linkages. Highlighting, Post-It notes, dogears and other techniques allow for further customization that students value in print books over digital forms of books. [br] What is the main cause of the publishers’ losses?
选项
A、Failure to meet student need.
B、Industry restructuring.
C、Emergence of e-books.
D、Falling sales.
答案
D
解析
推理判断题。定位句提到,教科书出版商最近报告了亏损,这些亏损很大程度上取决于学生们租用或购买一些用过的印刷教科书。由此可知,造成出版商亏损的主要原因是一些学生不购买正式教科书,而去买一些二手书,从而导致了销售量的下降,故答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/3388669.html
相关试题推荐
WhyAreAsianAmericansMissingfromOurTextbooks?A)Istillre
WhyAreAsianAmericansMissingfromOurTextbooks?A)Istillre
WhyAreAsianAmericansMissingfromOurTextbooks?A)Istillre
WhyAreAsianAmericansMissingfromOurTextbooks?A)Istillre
随着电子商务的兴起和网购的流行,快递业(expressdeliveryindustry)应运而生。快递公司提供上门收件服务,收件后就会以尽可能快的速
房地产业(therealestateindustry)作为国民经济的基础产业和主导产业,其发展历程不是一帆风顺的。从20世纪50年代中期到20世纪
Youmayhaveheardsomeofthefashionindustryhorrorstories:modelseatin
Youmayhaveheardsomeofthefashionindustryhorrorstories:modelseatin
Americansspendbillionsofdollarseachyeartryingtochangetheirweightw
Americansspendbillionsofdollarseachyeartryingtochangetheirweightw
随机试题
Completethenotesbelow.WriteONEWORDAND/ORANUMBERforeachanswer.
Googleisstillrecognizedasthebestgeneralwebsearchengine.Recognizin
[originaltext]InHollywood,everybodywantstoberich,famousandbeautifu
某项在用低值易耗品,原价1000元,按“五五”摊销法,账面余额为500元,该低值
中满分消丸主要用于A.鼓胀之气滞湿阻证 B.鼓胀之水热蕴结证 C.鼓胀之水湿
A.酒B.醋C.盐D.蜜E.姜汁能通血脉,行药势,矫嗅矫味,引药上行的辅料是
2014—2019年,全国风电发电量同比增速超过20%的年份有( )个
工程咨询业的质量管理原则之一是()。A.全面性 B.持续改进 C.责任感
老王家的鱼塘养有甲鱼、鲤鱼和鲢鱼,其中甲鱼需要每隔11天喂一次,鲤鱼需要每隔8天
(2018年真题)期货交易的结算和交割,由()统一组织进行。A.期货公司
最新回复
(
0
)