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  3. The future looks bright for the international supermarket chain based i

The future looks bright for the international supermarket chain based i

游客2024-01-22  37
问题          The future looks bright for the international supermarket chain based in New Jersey—H Mart and other Asian supermarket chains in America. Earnings of Asian-American households outpace the national average. Their spending exceeds all other groups, too, according to Geoscape. And Asian-Americans spend more of their money on groceries than average America households.
         Americans have developed greater appetite for cooking and eating Asian foods, too. In 2016 non-restaurant sales of Asian foods topped $1.5 billion, according to Mintel Group. Though Latin foods are a bigger market, the popularity of Asian foods is growing faster. Once strange-seeming imports like seaweed and sashimi are now fashionable food stuff. Though the rate of growth is expected to fall, sales of Asian foods are likely to keep rising.
         But Asian delicacies can be hard to come by. Few Americans are likely to see durian or bamboo shoots in their local shop. Some specialty ingredients are only to be found at a premium in up-market grocery stores, or miles away, in ethnic markets in older Asian neighborhoods.
         Even so, most Asian grocers have not made efforts to reach new customers, says Jeffrey Cohen, an analyst at IBIS World, an industry-watcher. Many shops are located in minority enclaves (聚居地), and do little to market themselves to other Americans. Narrow car parks and dim interiors put off customers used to the bright lights of mainstream supermarkets. Ingredients labeled with poorly translated English can leave shoppers puzzled.
         A few Asian grocery chains have caught on, opening stores in more diverse suburbs, paying attention to cosmetic niceties, and marketing more widely. Other than H Mart, there are Californian chains such as 99 Ranch Market and Shun Fat Supermarket, which have been expanding into the American southwest. 99 Ranch Market was even featured in a humorous YouTube music video—Asians Eat Weird Things—which has been watched more than 900,000 times. As American eating and shopping habits change, however, those weird things do seem so weird after all. [br] What is the problem with most Asian groceries?
选项 A、The interiors are too bright for other Americans.
B、The labels don’t indicate food ingredients.
C、They are located in remote areas and hard to find.
D、They do little to make themselves known.
答案 D
解析 推理判断题。定位段分析了大部分亚洲食品杂货店存在的一些问题，分别是地理位置偏僻、营销措施不完善、停车场狭窄、内部装修暗淡、商品标签英文翻译太差等。由此可知，D对应“营销措施不完善”这一问题，符合原文，为本题答案。
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