首页
登录
职称英语
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
游客
2024-01-22
8
管理
问题
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to "complacency," that explanation doesn’ t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’ t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace. [br] What was Kodak’ s fatal mistake?
选项
A、Its blind faith in traditional photography.
B、Its failure to see Fuji Photo’ s emergence.
C、Its refusal to sponsor the 1984 Olympics.
D、Its overconfidence in its corporate culture.
答案
C
解析
细节题。作者在最后一段倒数第二句指出Kodak’decision not to pursuethe role of official film for the 1984 Los Angeles Olympics was a major miscalculation.即柯达决定不再继续作为1984年洛杉矶奥运会的官方胶卷赞助商是一个重大的误算。由此可知,答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/3385157.html
相关试题推荐
Aginghappenstoallofus,andisgenerallythoughtofasanaturalpartof
Aginghappenstoallofus,andisgenerallythoughtofasanaturalpartof
Aginghappenstoallofus,andisgenerallythoughtofasanaturalpartof
Aginghappenstoallofus,andisgenerallythoughtofasanaturalpartof
Aginghappenstoallofus,andisgenerallythoughtofasanaturalpartof
Ithoughthavinga
Ithoughthavinga
Ithoughthavinga
Ithoughthavinga
ThoughitnowseemsmerelyanepisodeinthelastyearofWorldWarI,thei
随机试题
Thecentralproblemofeconomicsistosatisfythepeople’sandnation’swan
[originaltext]Digitaltextbooksaretransformingthewaymanystudentslearn
某工程进行AC-16沥青混合料目标配合比设计,为配合此项工作,试验人员需要取集料
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
六西格玛管理工作程序DMAIC,I是表示()。A.界定 B.测量
消风散的药物组成A.胡麻 B.当归 C.两者都选 D.两者都不选
如图所示,三棱锥的底ACB平行于水平面,在棱PA上任选一点M,过M点沿水平方向切
案例十: 下面是某求助者的WAIS-RC的测验结果: 根据该求助
关于主、副井筒位置与工业广场位置确定的基本原则,说法正确的是( )。A.一般主
在尺神经损伤的临床表现中,下列哪项是正确的A.桡侧皮肤感觉迟钝 B.拇背伸功能
最新回复
(
0
)