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[originaltext]W: The market is becoming really more and more competitive.M: Ex
[originaltext]W: The market is becoming really more and more competitive.M: Ex
游客
2024-01-22
38
管理
问题
W: The market is becoming really more and more competitive.
M: Exactly. So we must know how things stand with us and do something to keep our lead.
W: We’d better look at the strengths, weaknesses, opportunities and threats we have. First, it is obvious that our main competitive advantage is our range of products.(12)Our software packages are perceived as the most user-friendly ones on the market, requiring much less training than those of our competitors and representing better value for money. So all in all, we have got an excellent product.
M: I think our strength also lies in another thing, which is our staff.
W: You mean...
M: I mean the after-sales side.
W: Yeah, our after-sales team is faster, more qualified and more efficient.
M: How do you analyze our weaknesses?
W:(13)I think our problem is that we have a strong product but we haven’t achieved the sort of market penetration we should have.
M: That’s because our marketing isn’t so effective as our competitors’.(13)We’ve relied too heavily on product quality, not enough on promotion.
W: I agree.(14)So from now on, we have to put more efforts into our advertising. And we actually have the opportunity to dominate the small business user market but we are clearly not taking it.
M: We should take effective measures to dominate the market.(15)Look at Collin company. It has got a more impressive dealer network and its promotion is more sophisticated than ours.
W: So, we still have a tough job to do.
12. What is one advantage of the speakers’ company?
13. What disadvantage is the speakers’ company faced with?
14. What will the speakers’ company put more efforts into?
15. What does the man think of Collin company?
选项
A、It doesn’t have any cooperation with other companies.
B、It has limited kinds of software products.
C、The after-sales team isn’t effective and qualified.
D、It doesn’t adopt an appropriate marketing strategy.
答案
D
解析
本题问的是讲话者公司面临的劣势。女士表示,虽然公司的产品质量不错,但是没有达到应有的产品渗透力;男士也表示他们太重视产品的质量而忽视了产品的宣传,即他们的产品销售做得不好。
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