首页
登录
职称英语
[originaltext]W: The market is becoming really more and more competitive. M: E
[originaltext]W: The market is becoming really more and more competitive. M: E
游客
2024-01-22
11
管理
问题
W: The market is becoming really more and more competitive.
M: Exactly. So we must know how things stand with us and do something to keep our lead.
W: We’d better look at the strengths, weaknesses, opportunities and threats we have.First, it is obvious that our main competitive advantage is our range of products. Our software packages are perceived as the most user-friendly ones on the market, requiring much less training than those of our competitors and representing better value for money. So all in all, we have got an excellent product.
M: I think our strength also lies in another thing, which is our staff.
W: You mean...
M: I mean the after-sales side.
W: Yeah, our after-sales team is faster, more qualified and more efficient.
M: How do you analyze our weaknesses?
W: I think our problem is that we have a strong product but we haven’t achieved the sort of market penetration we should have.
M: That’s because our marketing isn’t so effective as our competitors’. We’ve relied too heavily on product quality, not enough on promotion.
W: I agree. So from now on, we have to put more efforts into our advertising. And we actually have the opportunity to dominate the small business user market but we are clearly not taking it.
M: We should take effective measures to dominate the market. Look at Collin company. It has got a more impressive dealer network and its promotion is more sophisticated than ours.
W: So, we still have a tough job to do.
Questions 12 to 15 are based on the conversation you have just heard.
12. What is one advantage of the speakers’ company?
13. What disadvantage is the speakers’ company faced with?
14. What will the speakers’ company put more efforts into?
15. What does the man think of Collin company?
选项
A、Advertising.
B、Product quality.
C、After-sales services.
D、Transportation.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3383957.html
相关试题推荐
[originaltext](5)Solarpanelsareanincreasinglycommonsightonthetops
[originaltext]Whenitcomestodieting,losingweightfastholdssomeappea
[originaltext](3)LosAngelesisabouttobecomethelargestAmericancity
[originaltext](3)LosAngelesisabouttobecomethelargestAmericancity
[originaltext]U.S.governmenthealthandsafelyofficialsareinvestigating
[originaltext]U.S.governmenthealthandsafelyofficialsareinvestigating
[originaltext]It’saproblemthatisnotimmediatelyassociatedwithalow-
[originaltext]It’saproblemthatisnotimmediatelyassociatedwithalow-
[originaltext]Anearthquakemeasuring6.7ontheRichterscalehashitnort
[originaltext]Anearthquakemeasuring6.7ontheRichterscalehashitnort
随机试题
SirMartinSorrell,thechiefexecutiveoftheadvertisingconglomerateWPP,
[originaltext]ChancelloroftheExchequerGordonBrownhasurgedrich,oil-p
白朴所写的《墙头马上》是一部()A.爱情喜剧 B.历史剧 C.神仙道化剧
软件测试的原则不包括()。A.测试应在软件项目启动后尽早介入 B.测试工
关于隧道超前地质预报中高分辨直流电法的相关描述,表述正确的有()。A.以岩石的
合伙型股权投资基金,新增合伙人需(??)一致同意,并订立入伙协议。A.全体合伙人
共用题干 第三篇TheAgeofbeingBulliedandIt
赵大姐的丈夫去世后,留下一对双胞胎儿子和几十万元的债务。在与社会工作者的初次接触
集体合同的主件是( ),其内容涵盖劳动关系的各个方面。A.集体协议 B.综合
采用工程量清单计价的项目,竣工结算编制的主要内容有()。A、规费项目 B、所
最新回复
(
0
)