2. 职称英语
  3. In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant i

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant i

游客2024-01-20  70
问题     In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this minimal selection they added one new concept: quick service, no waiters or waitresses, and no tips.
    Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cook’s sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
    Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brother’s fast food restaurants and bought the right to franchise(授权)other copies of their restaurants. The agreement included the right to duplicate the menu, the equipment, even their red and white buildings with the golden arches.
    Today McDonald’ s is literally a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history. [br] We can conclude from this passage that ______.
选项 A、Mac and Dick McDonald never became wealthy because they sold their idea to Kroc
B、Ray Kroc was a good businessman
C、the location the McDonalds chose was the only source of the great popularity of their drive-in
D、forty years ago there were numerous fast-food restaurants
答案 B
解析 本题属于推理判断题。从第三段我们可知，Kroc是一个精明的生意人，他很快就看出了McDonald快餐厅的独特魅力，于是不再做推销机器的推销员，而转而买下了开办McDonald连锁店的经营权。由此可得出结论：他是一个精明的生意人。所以，正确答案是B)项。
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